Lara Kretler
Vice President

Lara Kretler leads the social media practice group at Fahlgren Mortine Public Relations and is passionate about the strategic use of the social web. Lara brings over a decade of online community building and social media expertise to her public relations work. She leads several national accounts and provides strategic counsel, national media relations and social media strategy and support to other client service teams. She served global clients at national public relations firms in New York City and spent six years managing North American External Relations for The Iams Company, a division of Procter and Gamble. An avid social Internet user since 1994, Lara began building and growing online communities in 1998. She is a frequent, lively presenter about social media at regional conferences and meetings and will gladly connect with you via LinkedIn, Twitter, Facebook or her various blogs.