With more than 20 years of branding, positioning, research and strategy experience, Lisa has defined and solved market opportunities for fashion, durable and commercial brands around the world. Creative and intuitive, Lisa’s approach to research and strategy draws heavily from the social sciences, including behavioral and positive psychology, anthropology, and sociology. She has applied these principles to the development of products, places, communications, markets and brands in three continents. Lisa is an accomplished moderator, communicator and author. Recently, she led, co-wrote, and toured for three consecutive years to present an annual study on U.S. consumers, the most recent of which focused on the affluent female. She is a graduate of the Ohio State University. Posts by Lisa Morales Cook
With more than 20 years of branding, positioning, research and strategy experience, Lisa has defined and solved market opportunities for fashion, durable and commercial brands around the world. Creative and intuitive, Lisa’s approach to research and strategy draws heavily from the social sciences, including behavioral and positive psychology, anthropology, and sociology. She has applied these principles to the development of products, places, communications, markets and brands in three continents. Lisa is an accomplished moderator, communicator and author. Recently, she led, co-wrote, and toured for three consecutive years to present an annual study on U.S. consumers, the most recent of which focused on the affluent female. She is a graduate of the Ohio State University. 
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At the moment, Macy’s is facing a stand-off with up to a half million credit card holders. At issue? Donald Trump. The long-established licensing and merchandising arrangement between the retailer and the mogul is being called off-brand to “The Magic of Macy*s,” with The Donald himself cited as not being the picture of diplomacy and [...]
Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]