As a vice president, Mark provides media relations expertise and extensive writing experience to several clients. Before joining Fahlgren Mortine in 2007, Mark spent eight years in corporate communications at Battelle, one of the world’s leading science and technology companies. He started his career at The Middletown Journal, where he served as sports editor. Mark holds a bachelor’s degree in journalism from The Ohio State University.
Posts by Mark Berry
As a vice president, Mark provides media relations expertise and extensive writing experience to several clients. Before joining Fahlgren Mortine in 2007, Mark spent eight years in corporate communications at Battelle, one of the world’s leading science and technology companies. He started his career at The Middletown Journal, where he served as sports editor. Mark holds a bachelor’s degree in journalism from The Ohio State University.
October 19th, 2011
Play-Doh, Popsicle Sticks and Pitches
The importance of empathy in media relations
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Recently, I was sitting with my thumb knuckles wrapped in masking tape, surrounded by strangers playing with PVC pipe, popsicle sticks and Play-Doh, and it made me think about media relations. (Writing tip No. 33: Never question the source of your inspiration. It’s like a no-hitter or Fight Club. You don’t talk about it. Have [...]
We live in a nation of second-guessers and back-seat drivers. He should have punted. Bad song choice. What was he thinking? Whatever the decision, we knew the right one all along. Take Tiger Woods for example. When it comes to Tiger, everyone is a public relations expert. We’ve had some lively debates on the subject [...]
September 29th, 2009
In Defense of the Inverted Pyramid
Creativity and structure ... can't we all just get along?
I love good writing. Whether it’s a classic novel, a memorable newspaper column, a great episode of television or that rarest of creations — a compelling news release — a well-turned phrase makes me smile. The best writers elevate the task beyond communication, but even the masters of the written word employ basic principles, structures [...]
March 17th, 2009
Keeping the R in PR
This is not another blog post about the power of Twitter as a public relations tool.
Relieved? So am I. The angst about Twitter has nuked the fridge for me. If I read one more cyber-person’s lament about “crossing over to the dark side” by joining Twitter, I may Tweet something really nasty – if I can fit anything nasty in 140 characters. (By the way, has anyone asked why 140? [...]