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Posts by Melissa Dykstra
Melissa Dykstra

Melissa Dykstra
Vice President
With more than 15 years of corporate and agency experience, Melissa manages the agency’s marketing and staffing needs. Her expertise in internal communications is put to use with clients such as Worthington Industries, The Longaberger Company and Grange Insurance. Before joining the agency, Melissa managed public relations at Bridgestone/Firestone, Inc. and Nationwide Insurance. She is a master’s member of the Public Relations Society of America, and a member of the Hannah Neil Center Development Board and serves on the Grange Insurance Audubon Center marketing committee. Melissa also is a recipient of Business First of Columbus’ Forty Under 40 Award.


June 18th, 2009

That’s Our Policy, Ma’am

The fine art of guiding without controlling 

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By Melissa Dykstra, Vice President
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balancing act  The other morning at breakfast, my daughter was leaning back in her chair on two legs. When I told her to put “four on the floor” (quoting my third grade teacher), she replied, “But you’ve never told me not to do that.” I’m not sure I agree with her, but it brings up a [...]

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Categories: Public Relations, Social Marketing
Tags: Corporate Communications, guidelines, Internal Communications, policies, social media, social media policy
March 23rd, 2009

Is Your Newsletter Doing its Job?

You can't manage what you can't measure.

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Collage Yourzine projects for advertisment  With traditional media merging and newspapers folding, many employee communicators are probably asking – or being asked - the same thing about their corporate newsletters. Why do we need a newsletter? Should we consider moving to an online version a la the Seattle Post Intelligencer?   Here are some thoughts about employee newsletters to keep in [...]

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Categories: Public Relations
Tags: Business to Business, Corporate Communications, Internal Communications, Marketing Communications, newsletter, research
February 2nd, 2009

Social Media for Internal Communicators

Dive in! Or at least put your toe in the water.

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Over the past several years, there has been much debate over how “social” employee communications should be. Several best practices and even failures later, we are seeing several applications for social media techniques that can bolster the employee communicator’s toolkit. Sure wikis and Yammer facilitate collaboration among teams of employees and help work get done [...]

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Categories: Social Marketing
Tags: Corporate Communications, employee communicatons, Internal Communications, social media
January 5th, 2009

Communicating When Times Are Tough

Employee Communications tips for a recession

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WhatIsItReallyWorthIt’s finally official. We’ve been feeling it for some time, but now we know we have been in a recession for an entire year. During these economic times, priorities are altered and tough decisions are made. With that in mind, let’s examine the five things we all need to keep in mind when it comes [...]

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Categories: Public Relations
Tags: Corporate Communications, employees, icomms, Internal Communications
September 30th, 2008

Emotional Fundraising

Inspiring employees through personal appeals

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By Melissa Dykstra, Vice President
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Hand ArtWithin less than a week after school started in my district, I began having knocks at my door and children on my porch fundraising for band, football, cheerleading, you name it. We have a rule in our family that if it’s a kid from our neighborhood, and he’s doing the asking himself, we’ll buy something. [...]

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Categories: Public Relations
Tags: Corporate Communications, fundraising, Internal Communications
August 26th, 2008

Concepts Relevant to Employees Have More Impact

Storytelling…the new (old) buzzword in employee communications

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Lindsay reading to CharlieAs I read other blogs and publications about internal communications lately, I’m both excited and a little surprised at how much everyone seems to have latched on to the concept of storytelling as the hottest thing for helping employees understand corporate strategy and change. In my mind, good employee communications has always been about storytelling. [...]

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Categories: Public Relations
Tags: Corporate Communications, employees, Internal Communications, PRSA Silver Anvil, storytelling
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