Marsha’s 22 years of experience includes a variety of successful public relations programs for clients in the consumer and business-to-business sectors, including agriculture, manufacturing, building and construction, healthcare, food service, and financial services. Her writing expertise includes feature and technical articles, case histories, speeches, broadcast scripts, newsletters, and other corporate publications. She has taught communications courses at the college level. Posts by Marsha Hall
Marsha’s 22 years of experience includes a variety of successful public relations programs for clients in the consumer and business-to-business sectors, including agriculture, manufacturing, building and construction, healthcare, food service, and financial services. Her writing expertise includes feature and technical articles, case histories, speeches, broadcast scripts, newsletters, and other corporate publications. She has taught communications courses at the college level. 
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I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse. Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust her new book into my lap for [...]
I am shopping for a new saddle for my trail horse. While this may seem a simple task, it has proven daunting as there are hundreds of saddle makers and thousands of models. During my weeks of shopping, companies have lured me by promising innovative design and space age technology. One company guaranteed an “unparalleled [...]
Some of us are more capable and comfortable than others when we deliver a speech or other presentation. An excellent script or bullet points, fascinating images and plenty of practice can move you from rattled to confident. The tips below will also help you deliver a top notch presentation: Arrange notes/cards ahead of time so [...]
Rhythm in writing can be as pleasing to the ear as lyrics set to music. We established this in the first blog on rhythmic writing and mentioned that we can adopt the techniques of fiction writers who are often adept at creating a lilting cadence within their pages. In this blog, we will discuss techniques [...]
Fans of the colorful musicals from the ’30s may recall this popular Gershwin song featured in Girl Crazy. The entire chorus follows: I got rhythm, I got music. I got my girl, who could ask for anything more. Even if you don’t recall the upbeat music that accompanied these snappy lyrics, you must [...]
That’s the decision readers make every time they receive your newsletter or Ezine. What they decide will depend largely on two factors: the newsletter’s content and the quality of the writing. Actually, there is no single or “right” way to write a newsletter or Ezine. Content and style will be determined by the communication piece’s [...]
If you like to cook, you have probably followed recipes that include a dash of salt, pepper or another ingredient. While adding a dash of a salt can spice up a culinary creation, using a dash in your copy—when appropriate—can add flavor to your writing. The dash as a grammatical element, however, can be tricky [...]
The river valley that stretches beyond my office window extends nearly 15 miles. I gaze across emerald hillsides dotted with picturesque and even historic farmsteads. Contented cattle and grazing horses replace the more traditional views of brick buildings and busy highways. When I open my window, I hear the growl of a tractor or the [...]
I cringed the other evening when I heard a TV reporter state, “And then they presented the award to he and I.” Whoa, I thought, back up that grammatical train. He or him? Me or I? Actually, this reporter would receive a big red line through both pronouns if she submitted this verbiage as part [...]
It’s hard to admit that your copy is boring. But, if I am honest, I have to confess that the last post I wrote for the FMPR blog about H1N1 influenza was just that — BORING. Sure I made the points I needed to make, and I broke up the copy so it was easier to read. [...]