As an account supervisor in the agency’s Cleveland office, Melissa specializes in social media, blogger relations, media relations and strategic planning for clients in the B2B, tourism and consumer industries. Outside of work, Melissa is involved with the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), as co-chair of the Scholarship Committee and a member of the Communications committee. Melissa is a City Advocate for the Downtown Cleveland Alliance (DCA) and coordinates the Boston College Cleveland Alumni Association community service program as the group’s service chair.
Posts by Melissa Carney
As an account supervisor in the agency’s Cleveland office, Melissa specializes in social media, blogger relations, media relations and strategic planning for clients in the B2B, tourism and consumer industries. Outside of work, Melissa is involved with the Greater Cleveland Chapter of the Public Relations Society of America (PRSA), as co-chair of the Scholarship Committee and a member of the Communications committee. Melissa is a City Advocate for the Downtown Cleveland Alliance (DCA) and coordinates the Boston College Cleveland Alumni Association community service program as the group’s service chair.
October 1st, 2012
Are you a Fire, Earth, Air or Water?
Becoming a better leader starts with an understanding of oneself
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Recently, I was fortunate enough to be accepted into the Cleveland Bridge Builders Class of 2013. According to the Cleveland Leadership Council, Bridge Builders is “a 10-month leadership development and civic engagement program for committed civic leaders.” In short, that means over the next year I hope to develop the leadership skills and local business [...]
August 4th, 2011
10 tips for blogger relations
What you need to know about bloggers before hitting send
Blogger relations should be a tool within every marketer’s toolbox. In fact, depending on who your audience is, a blog may be one of the best ways to reach them. According to a study by Nielsen and BlogHer, blogs help consumers decide how they spend their money. Almost half (47%) of U.S. blog readers tap into [...]
February 7th, 2011
Can B2B Companies Build Successful Online Communities?
Best practices to ensure B2B community success
Every day it seems like I come across another online community. Dog lovers, 20-something bloggers, ice chewing (I kid you not), and the list goes on. And it’s not just me. Hundreds of community sites are launching on the Internet — some are successful, but many are not. In fact, the statistics can seem scary: the [...]
July 19th, 2010
The Cleveland Indians Have Gone Social
Have you heard about the new Tribe Social Deck?
This season, the Cleveland Indians are engaging audiences both on the field and online with their new social media deck — the Tribe Social Deck. No longer is traditional media the only group to receive an insider’s view with their own section, now citizen journalists can as well! This new seating section at Progressive Field [...]