Melissa has a variety of experience specializing in media relations, social media / interactive media relations and business to business communications for clients in a variety of industries; clients have included Scentsy, Heinen’s, Leggett & Platt, Kidde, CFFA, DASMA and Step2.
Melissa is involved in Cleveland’s social media scene. She is a co-founder of the Cleveland Social Media Club and an instructor of social media as part of Cuyahoga Community College’s Community Education program. She is also the social media communications chair for the Cleveland PRSA and the Cleveland Boston College alumni group.
She holds a bachelor’s degree in Communication from Boston College. Posts by Melissa Carney
Melissa has a variety of experience specializing in media relations, social media / interactive media relations and business to business communications for clients in a variety of industries; clients have included Scentsy, Heinen’s, Leggett & Platt, Kidde, CFFA, DASMA and Step2.
Melissa is involved in Cleveland’s social media scene. She is a co-founder of the Cleveland Social Media Club and an instructor of social media as part of Cuyahoga Community College’s Community Education program. She is also the social media communications chair for the Cleveland PRSA and the Cleveland Boston College alumni group.
She holds a bachelor’s degree in Communication from Boston College. August 4th, 2011
10 tips for blogger relations
What you need to know about bloggers before hitting send
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Blogger relations should be a tool within every marketer’s toolbox. In fact, depending on who your audience is, a blog may be one of the best ways to reach them. According to a study by Nielsen and BlogHer, blogs help consumers decide how they spend their money. Almost half (47%) of U.S. blog readers tap into [...]
February 7th, 2011
Can B2B Companies Build Successful Online Communities?
Best practices to ensure B2B community success
Every day it seems like I come across another online community. Dog lovers, 20-something bloggers, ice chewing (I kid you not), and the list goes on. And it’s not just me. Hundreds of community sites are launching on the Internet — some are successful, but many are not. In fact, the statistics can seem scary: the [...]
July 19th, 2010
The Cleveland Indians Have Gone Social
Have you heard about the new Tribe Social Deck?
This season, the Cleveland Indians are engaging audiences both on the field and online with their new social media deck — the Tribe Social Deck. No longer is traditional media the only group to receive an insider’s view with their own section, now citizen journalists can as well! This new seating section at Progressive Field [...]