Posts by Marty McDonald
Marty McDonald

Marty McDonald
Associate Vice President
Marty brings an extensive background in travel and tourism, consumer products and nonprofit marketing and public relations. As team leader for the Ohio Tourism Division account, she is responsible for leading account strategy development, program management, media relations, event planning, execution and program measurement. Marty has been recognized with several awards for public relations achievement, including the Central Ohio PRSA chapter's "Rising Star" and PRWEEK Magazine's national "Outstanding Young PR Professional." She is also a recipient of Business First of Columbus' Forty Under 40 award.


February 4th, 2011

Ding Dong, the News Release is Dead. (Or is it?)

Has social media killed the news release? 

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By Marty McDonald, Vice President
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Witch is DeadIn a Forbes article last week, writer Aaron Perlut contends that news releases are worthless in today’s social media age. I did some asking around here at Fahlgren Mortine, and this theory drummed up some interesting debate. After all, we’re still writing releases for our clients — and certain media are still asking for them. [...]

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Categories: Public Relations, Social Marketing
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March 16th, 2010

Travel Industry Tech

Five tips for keeping up with mobile travel technology

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By Marty McDonald, Vice President
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Woman using Windows Mobile device in park with childAs the leader of Fahlgren Mortine’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again. The article gives a long list of examples [...]

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Categories: Public Relations, Uncategorized
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May 11th, 2009

A New Approach for Big Sky Country

There's nothing here.

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By Marty McDonald, Vice President
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MontanaAmid all the discussion and chatter about the decline in traditional advertising, it makes an even more powerful statement lately when a print ad stops me in my tracks. This happened a couple of days ago when I was flipping through a recent issue of Budget Travel. I was looking for a specific article when [...]

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Categories: Public Relations, Social Marketing
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February 9th, 2009

Tourism Prediction: Value Reigns

Tourism and Leisure Trends for 2009

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By Marty McDonald, Vice President
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P1070387Just before the holidays, the U.S. Travel Association  (formerly Travel Industry Association) hosted an industry-wide conference call to offer some insight into the travel and tourism landscape for the upcoming year.   According to this group and others, the message for tourism is really no different that what we’re hearing in other industries. Tourism is expected [...]

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November 3rd, 2008

Lessons from the Funny Pages

Comic strips tell us about social media.

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By Marty McDonald, Vice President
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StripesOne of the toughest things about working for a PR agency is developing and honing the right daily media diet. In other words, which of the mind-numbing sources of information will I actually take the time to pay attention to each day? Generally, my morning includes skimming the Dayton and Columbus daily papers (online versions, [...]

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Categories: Public Relations, Social Marketing
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