Over a 25-year public relations career, Paul has developed internal communications strategies for major corporations such as Worthington Industries and Kaiser Permanente, to address key issues such as major technology implementations, workplace safety, labor relations, and others.
In addition to his PR agency career, Paul spent five years on the internal Public Affairs/Employee Communications team at Kaiser Permanente, the nation’s largest health maintenance organization. He developed internal communications programs and crisis response initiatives on diverse issues ranging from public health emergencies that would impact healthcare providers to special events to celebrate historic milestones and facility openings.
Paul earned his bachelor of arts from the University of California, Davis. He is former president of the Sacramento chapter of the Public Relations Society of America.
Posts by Paul Vetter
Over a 25-year public relations career, Paul has developed internal communications strategies for major corporations such as Worthington Industries and Kaiser Permanente, to address key issues such as major technology implementations, workplace safety, labor relations, and others.
In addition to his PR agency career, Paul spent five years on the internal Public Affairs/Employee Communications team at Kaiser Permanente, the nation’s largest health maintenance organization. He developed internal communications programs and crisis response initiatives on diverse issues ranging from public health emergencies that would impact healthcare providers to special events to celebrate historic milestones and facility openings.
Paul earned his bachelor of arts from the University of California, Davis. He is former president of the Sacramento chapter of the Public Relations Society of America.
October 15th, 2012
Digital Drama: Election 2012
Who's winning the social media battle of the 2012 presidential race?
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After President Obama’s success using social media to raise money and rally votes in 2008, we’re seeing a lot of media coverage in this election cycle about which side is winning on the social media front. Unlike 2008, both campaigns are waging aggressive and innovative social media campaigns. (more…)
Be extra nice to me right now. I’m a little tense. As a long-time hardcore news junkie, I’m going through a withdrawal that’s along the lines of quitting coffee, cigarettes and Facebook all at once. We’re into month two since The New York Times, my “dealer of choice,” launched its dreaded paywall. While I can [...]
One of my favorite TV shows is Catch It Keep It on the Science channel. If you haven’t seen it, it’s a reality game show where everything from plasma TVs, motor scooters and high-end guitars to a year’s worth of beer is placed at peril by a highly creative Method of Destruction (MOD). Flamethowers! 50-foot [...]
July 7th, 2010
The Power of Inspiration
How to make a rugby player cry and other leadership lessons.
I was recently asked to pick which actor would best play the story of my life. I chose Neil Flynn, who plays the dad in the sitcom The Middle. We share similar parenting styles. Whenever he’s determined to impart Important Life Lessons to his kids, his solution boils down to one word — “sports!” Of [...]
January 25th, 2010
Will The Apple iPad Revive Traditional Media?
Apple is linking hot new hardware to the media subscription model.
On Wednesday, Steve Jobs will take the stage at the Yerba Buena Center for the Performing Arts in the heart of San Francisco. It’s the same place he goes whenever he’s ready to unveil the latest game-changing technology. This week, he’s expected to unveil the long-anticipated tablet computer, which some have dubbed the “iPad.” It’s expected [...]
September 15th, 2009
Setting Sail for Social Media Success
Even if you have to be strapped to the mast.
This may come as a shock to any Gen-Y readers out there who have grown up on Twitter and Facebook, but there remains a lot of skepticism — and fear — about social media among your elders. The cut-off age seems to be around 35 where people either want to dive in, even if it’s daunting [...]
As a parent — and a professional communicator — I highly recommend the children’s book Simple Pictures Are Best. It tells the tale of a couple having a portrait made for their wedding anniversary who, despite the photographer’s advice that “simple pictures are the best,” insist on adding more and more to the setting until, [...]
You know something really big is happening in our industry when the tables are turned and the media is covering us for a change. Sunday’s The New York Times featured Claire Cain Miller’s inside scoop on how social media is transforming PR for Silicon Valley startups. It’s an intriguing behind-the-scenes look at how PR pros are [...]
As PR pros, we’re familiar with pressure-packed situations. The headline’s not working, but the deadline looms. The reporter who sounded interested in the big story stops responding. Out of nowhere, a couple of people are Tweeting nasty things about your client. Probably better get on that… It’s just part of the day-to-day routine. If we had a theme [...]
As Hartley Mikus noted in a recent post, we’ve launched a new mentoring program here at Fahlgren Mortine. I’m excited about participating as a mentor, perhaps because I’ve been fortunate to have had some excellent advisors and guides over my 25-year career. Since we didn’t have such a formal approach “back in the day,” most [...]