Ad Industry Goes to Washington
Advertising costs may be seen as new source of tax revenue
On April 17, the American Advertising Federation (AAF) hosted a conference called Advocacy & Action: Advertising Day On The Hill in Washington, DC. AAF invited members from chapters across the United States to attend, with the goal of welcoming at least one representative from all 50 states. I was selected by my Ad Club Chapter [...]
FAST Feedback
Frequent, Actionable, Specific and Timely Key Factors to Effective Client-Agency Conversations
Client: “I love that ________ .” (insert one of these options: photo, sentence, headline, graphic, banner ad, layout or alternative of your choice). Account Architect: “That’s great. What about it do you like and why?” Client: “You’ve really captured the essence of the brand and created the sense of place that we’re looking for. The [...]
Was the Tweet Mightier than the Ad?
Collaboration keeps Oreo relevant during Super Bowl power outage
It’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As of this morning, the tweet had been re-tweeted more [...]
At the moment, Macy’s is facing a stand-off with up to a half million credit card holders. At issue? Donald Trump. The long-established licensing and merchandising arrangement between the retailer and the mogul is being called off-brand to “The Magic of Macy*s,” with The Donald himself cited as not being the picture of diplomacy and [...]
The Free Ride is Over for Brands on Facebook
Facebook Brand Pages Compete for Share of News Feed
For quite a while, brands have enjoyed building a free platform on Facebook. With a user base of 950 million people, how could you go wrong? Everyone from teens to great grandmas were logging in, posting photos, liking pages and playing Farmville. But if you’ve been using the channel as long as I have—since you were required [...]
Have you ever found yourself watching a television commercial or looking at a print or online campaign and thinking, “how did they do that?” I’ve had the privilege of working on a variety of television spots and campaigns and I often ask that exact question on-set, “how are we doing this?” Seeing the finished product, [...]
Going Head-to-Head. Daring or Desperate?
Samsung is using the same strategy as Mitt Romney. It seems to be working for them.
I was skeptical when I read about Samsung’s new ad campaign poking fun at Apple enthusiasts waiting for the new iPhone 5. (I know they did the same thing with the iPhone 4, but it didn’t generate nearly the buzz of this new campaign, which was fueled by the patent battle between Samsung and Apple.) [...]
Playing a Part in the Next Big idUS
Fahlgren Mortine embraces local innovation and design initiative
This post was co-authored by Amy Harman. Columbus is known for many things—top notch colleges and universities, a great culinary scene, family-friendly attractions, like the No. 1 ranked zoo and science center, and the world’s largest library cooperative, to name a few. (more…)
Four Things I Learned From PRWeek Editor Steve Barrett
Roundtable discussion focused on emerging trends in PR and communications industry
Last week, Fahlgren Mortine had the pleasure of not only hosting the fall gathering of IPREX, but also welcoming the editor-in-chief of PRWeek, our industry’s trade magazine, Steve Barrett. (more…)
Facebook Announces New Advertising Features
Small step in the right direction, but leap needed soon
Facebook announced last week that it would begin testing a program for brands to target users who haven’t liked the brand’s page yet, within the user’s news feed. Currently, that premium space is reserved for brands the user has already liked. Early screenshots show the ad clearly labeled as “sponsored,” with a large “Like Page” [...]