Back by popular demand
Fahlgren Mortine's Lara Kretler set to return to social media 'summer camp'
Fahlgren Mortine social media lead Lara Kretler is at it again. Fresh off her turn as panelist for a Spanish social media webinar with DK Web Consulting, Lara has accepted an invitation to present at the Columbus Business First Social Media Summer Camp. She impressed audiences with her knowledge and enthusiasm at last year’s event, [...]
The death of cursive
Changes in elementary schools' curriculum a sad, yet sensible sight to an art director
Have you heard all of the hoopla about cursive in the news? Apparently schools across the country are deciding to do away with the classic script handwriting. Other schools are just reducing the amount of time and emphasis placed on cursive instruction. I’ve heard that some are replacing cursive with mandatory typing classes. Although I’m [...]
It’s a bird, it’s a plane…it’s Google+!
Search engine unveils its latest and greatest foray into social media
I am a proud Generation Y-er. Using internet and social media comes as second nature to me as reaching into a bag of chips like a zombie while watching a football game. To me, a world without a means to interact with friends or even the slightest acquaintance at any given time seems outlandish and [...]
Fahlgren Mortine Launches Logo
New Look Better Reflects the Brand and Vision for the Company
After announcing the unification of our brands and name change to Fahlgren Mortine in the spring, today we launched a new logo to better reflect the future of the agency. “With the ‘Think Wider’ mantra [that came out of our brand workshops], we created a new icon that represents an aperture through which we gain a [...]
There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the quote from Katie Paine, who said [...]
It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)
I recently made the pilgrimage with my family to Walt Disney World. My husband and I figured that, since our kids were past diapers and strollers, they might be able to appreciate and remember the experience. (more…)
All Together Now
Fahlgren Advertising, Fahlgren Mortine Public Relations and Fahlgren GRIP Digital are now Fahlgren Mortine
As we announced in our news release on March 29, we’re uniting all of our brands into one name, Fahlgren Mortine. This change does two things: first, it honors our advertising and public relations founders, Smoot Fahlgren and Neil Mortine, and second, it represents that we are one company. As such, we can look beyond [...]
Familiar questions? Indeed. I’m sure they’re being tossed around in a conference room near you. Marketers in every industry are debating the use of these little black and white barcodes in advertising of all types. Short for “Quick Response,” QR codes are appearing in print, outdoor, TV and more. Smartphone users can scan the codes [...]
Name one of your favorite brands. Now think about your choice. Do you like that brand because of something it says, or because of something it does? Chances are you’re more drawn to a brand because of the way it acts, because of the response it asks of you, framing your own action toward it. [...]