In October, I had the privilege of attending the Interactive Advertising Bureau (IAB) Mixx Conference in New York. The theme of the conference was “What’s The Story?” I can’t say that this concept of storytelling is new or cutting edge. Actually, about four years ago, Fahlgren Mortine’s own tagline was “What’s Your Story?” and, we’ve [...]
Emmys Recap: I Could’ve Been Watching Football
Modern Family and Mad Men lead pack of repeat winners
Broadcast live for just the second time, The 63rd Annual Primetime Emmy Awards on Sunday lacked the excitement and flair that have usually made “television’s biggest night” a watchable two hours. Host Jane Lynch’s humor was no match for the slew of bad bits, painfully awkward introductions and bland acceptance speeches that plagued the ceremony. [...]
In my job, I get to (have to) watch TV. As broadcast director at Fahlgren Mortine, I need to be aware of the environment in which we are placing advertising for our clients. So every year, I have to (get to) go to Detroit to be wined and dined by the networks at their “upfront” [...]
10 tips for blogger relations
What you need to know about bloggers before hitting send
Blogger relations should be a tool within every marketer’s toolbox. In fact, depending on who your audience is, a blog may be one of the best ways to reach them. According to a study by Nielsen and BlogHer, blogs help consumers decide how they spend their money. Almost half (47%) of U.S. blog readers tap into [...]
Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]
Back by popular demand
Fahlgren Mortine's Lara Kretler set to return to social media 'summer camp'
Fahlgren Mortine social media lead Lara Kretler is at it again. Fresh off her turn as panelist for a Spanish social media webinar with DK Web Consulting, Lara has accepted an invitation to present at the Columbus Business First Social Media Summer Camp. She impressed audiences with her knowledge and enthusiasm at last year’s event, [...]
It’s a bird, it’s a plane…it’s Google+!
Search engine unveils its latest and greatest foray into social media
I am a proud Generation Y-er. Using internet and social media comes as second nature to me as reaching into a bag of chips like a zombie while watching a football game. To me, a world without a means to interact with friends or even the slightest acquaintance at any given time seems outlandish and [...]
Fahlgren Mortine Launches Logo
New Look Better Reflects the Brand and Vision for the Company
After announcing the unification of our brands and name change to Fahlgren Mortine in the spring, today we launched a new logo to better reflect the future of the agency. “With the ‘Think Wider’ mantra [that came out of our brand workshops], we created a new icon that represents an aperture through which we gain a [...]
It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)
All Together Now
Fahlgren Advertising, Fahlgren Mortine Public Relations and Fahlgren GRIP Digital are now Fahlgren Mortine
As we announced in our news release on March 29, we’re uniting all of our brands into one name, Fahlgren Mortine. This change does two things: first, it honors our advertising and public relations founders, Smoot Fahlgren and Neil Mortine, and second, it represents that we are one company. As such, we can look beyond [...]