FAST Feedback
Frequent, Actionable, Specific and Timely Key Factors to Effective Client-Agency Conversations
Client: “I love that ________ .” (insert one of these options: photo, sentence, headline, graphic, banner ad, layout or alternative of your choice). Account Architect: “That’s great. What about it do you like and why?” Client: “You’ve really captured the essence of the brand and created the sense of place that we’re looking for. The [...]
New Type of Lawsuit Poses PR, IR Challenge
Some companies settle to avoid disruption
Corporate investor relations and public relations officers know that dealing with securities lawsuits is an inevitable cost of business as a public company. This past year saw a new type of lawsuit that has created headaches for a number of companies, including Microsoft, Cisco and Clorox. I wrote an article about this that appears in [...]
When I moved into my 650-square-foot, one-bedroom apartment about a year ago, I decided to pare down my belongings and declutter. Part of eliminating my extra “stuff” was a concerted effort to live a more budget and environmentally friendly lifestyle, and for me, that meant not having a television set or installing cable. (more…)
Going Head-to-Head. Daring or Desperate?
Samsung is using the same strategy as Mitt Romney. It seems to be working for them.
I was skeptical when I read about Samsung’s new ad campaign poking fun at Apple enthusiasts waiting for the new iPhone 5. (I know they did the same thing with the iPhone 4, but it didn’t generate nearly the buzz of this new campaign, which was fueled by the patent battle between Samsung and Apple.) [...]
Playing a Part in the Next Big idUS
Fahlgren Mortine embraces local innovation and design initiative
This post was co-authored by Amy Harman. Columbus is known for many things—top notch colleges and universities, a great culinary scene, family-friendly attractions, like the No. 1 ranked zoo and science center, and the world’s largest library cooperative, to name a few. (more…)
2012 Primetime Emmys: Homeland Lives up to Potential
Hidden behind familiar faces, the gap between broadcast and cable programming widens
On the surface, last night’s 64th annual Primetime Emmy Awards was a semi-entertaining, relatively un-newsworthy three hours of television. Host Jimmy Kimmel managed to grab some laughs and did keep the show moving on time, but overall, he fell short of rival Jimmy Fallon’s previous performance. Homeland (surprise!) and Modern Family (yawn!) came away the [...]
Four Things I Learned From PRWeek Editor Steve Barrett
Roundtable discussion focused on emerging trends in PR and communications industry
Last week, Fahlgren Mortine had the pleasure of not only hosting the fall gathering of IPREX, but also welcoming the editor-in-chief of PRWeek, our industry’s trade magazine, Steve Barrett. (more…)
Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. There is [...]
Fahlgren Mortine Blog Series, What to Watch This Fall, Part 6
The Mob Doctor on Fox
Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. This week, [...]
Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. This week, [...]