All Together Now
Fahlgren Advertising, Fahlgren Mortine Public Relations and Fahlgren GRIP Digital are now Fahlgren Mortine
As we announced in our news release on March 29, we’re uniting all of our brands into one name, Fahlgren Mortine. This change does two things: first, it honors our advertising and public relations founders, Smoot Fahlgren and Neil Mortine, and second, it represents that we are one company. As such, we can look beyond [...]
Location-based applications gained a lot of momentum in 2010, nearly tripling the number of users from 2009 (from 12.3 million in 2009 to 33.2 million in 2010). A big reason for the increase in popularity was the highly publicized launch of Facebook Places, which was followed by an outpouring of press for other location-based programs [...]
As users spend more and more time online, it is no surprise that 2011 is predicted to be a record-breaking year in online spending. One area forecasted to grow is paid search, and for good reason: paid search is (among other things) a great way to increase traffic to a site; it’s measurable, and best of [...]
Turns Out, the Grass Really Isn’t Greener
Our culture brings 'em back and keeps 'em around
Overhearing new-again Fahlgren-ite, Sam Williams, talking on the phone with a client in the cubicle across from mine got me thinking about my other co-workers I’ve wished farewell, only to welcome back again in the 10 years I’ve been here. The topic sparked conversation among cube-land, and so a couple of us started counting and [...]
Digital Today: Unbound – Everything Everywhere
IAB MIXX Conference Lives Up to Hype
Digital marketing means so much more than advertising on the Internet. Digital technology has invaded every part of our lives and therefore needs to be a central part of every marketing strategy. This was never more evident than at the 2010 IAB MIXX Conference in New York City last week. I, along with my colleague, [...]
Competition on the Rise in the Higher Education Market
John Kirk, Senior Vice President/Creative Director, also contributed to this post. Kent State ads set university apart with prominent alumni
As parents of teenagers, both of us are beginning to think, albeit reluctantly, about where they’ll go to college. If you haven’t yet taken a look at colleges, you’ll want to do two things. First, save now and save often. And second, start paying attention, because there are so many options from which to choose. [...]
We saw the looks given to us as people walked past us during lunches this summer. To them, it looked like we were slacking off since we were watching TV during lunch. But we were working, I swear! After all, reviewing the pilots of the new network fall programs is not just a perk of [...]
The world of radio measurement has been changing during the past few years, and it’s finally coming to Columbus. This month the Portable People Meter (PPM) made its debut in the Columbus market, and it will probably change how your favorite station sounds — if it hasn’t already! Arbitron is a media and market research firm [...]
Celebrating 35 Years with an Iconic Brand
1975: The Egg McMuffin was introduced and McDonald's hired Fahlgren
Fahlgren Advertising and Fahlgren Mortine Public Relations are celebrating our 35th anniversary as agency of record for McDonald’s Restaurants in parts of Florida, Ohio, Kentucky and Michigan. With reports out showing the average agency relationship being two years or less, we are particularly grateful. The celebration began two weeks ago with an Egg McMuffin breakfast [...]
The fact that people are watching their favorite shows outside their living rooms is not news, but being able to watch live local TV for free at speeds up to 100 mph might be. Television stations are working to debut a new service, mobile broadcasting, in Northern Ohio and across the country that allows users to [...]