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December 22nd, 2011

The Holiday Spirit

Generous times remind us of importance of giving year-round

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By Stephanie Seiffert, Corporate Communications Associate
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The Central Ohio Chapter of the Association of Fundraising Professionals (AFP) recently named Fahlgren Mortine its 2011 Outstanding Small Corporation. Check out the great video AFP produced for the event, featuring our CEO, Neil Mortine, and Dee Anders of Ronald McDonald House Charities, who nominated us for the award. (more…)

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Categories: People
Tags: AFP, awards, giving back, non-profit, philanthropy, Ronald McDonald House Charities
December 16th, 2011

My First Two Months at Fahlgren Mortine

A recent grad's impressions of agency life

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By Kellie Celia, Account Associate
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Kellie with healthcare treeIt’s been almost two months since I joined the Fahlgren Mortine team, and I can confidently say that these short two months already rank at the top of my best work experiences. From my first day, I knew I was embarking on an exceptional journey into the working world. I came to Fahlgren Mortine to [...]

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Categories: Advertising, People
Tags: account service, advertising career, agency life, culture, Healthcare, higher education, integration, internship
November 16th, 2011

Out of the Office and Into the Wild

An unconventional (but effective) client relationship kick-off

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By Amy Dawson, Senior Vice President, Healthcare Lead
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Rachel and Hartley on ropes courseIt’s not often that you get to go camping with your colleagues, much less your clients. But a few weeks ago, four of us from Fahlgren Mortine did just that. For two days, we joined our clients from St. Elizabeth Healthcare at Camp Joy in Clarksville, Ohio. The initial idea of camping was met with [...]

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Categories: Advertising, People
Tags: Camp Joy, camping, client relationships, client service, communication style, kick-off, retreat, teambuilding
August 10th, 2011

All sugared-up. Oh, Yeah!

Kool-Aid brand has proven effective, memorable

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By Debbie Orth, Senior Art Director
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pineapple kool aidI started thinking about brands that influenced me at an early age before I even understood the concept of “brand.” The best brands are often  those that stay with you throughout childhood and into adulthood, evoking memories along the way. One brand that comes to mind that has stayed with me over the years is [...]

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Categories: Advertising, People
Tags: Branding, brands, culture, Kool-Aid, Kool-Aid Man, messaging, summertime favorites
August 8th, 2011

Confessions of a summer intern

The scoop on being a public relations pro

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By Sarah Lack, Public Relations Intern
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Intern presentationFahlgren Mortine is a special place. I don’t mean to sound like the mushy, sentimental intern, but I’m grateful for the short 12 weeks I’ve spent in the Cleveland office. I’ve grown as a young public relations professional and learned valuable lessons that I’ll carry with me as I start my career. (more…)

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Categories: People, Public Relations
Tags: Hocking Hills, internships, pie eating contest, Public Relations, research, summer
August 1st, 2011

Much better together

How we all got behind our new brand

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By Lisa Morales Cook, Vice President, Brand Planning
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Branding brainstorm Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: Branding, Fahlgren Mortine, integrated marketing communications, marketing, Ruth Wakefield, Situation room
July 29th, 2011

Back by popular demand

Fahlgren Mortine's Lara Kretler set to return to social media 'summer camp'

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By Stu Holmes, Corporate Communications/New Business Intern
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Fahlgren Mortine social media lead Lara Kretler is at it again. Fresh off her turn as panelist for a Spanish social media webinar with DK Web Consulting, Lara has accepted an invitation to present at the Columbus Business First Social Media Summer Camp. She impressed audiences with her knowledge and enthusiasm at last year’s event, [...]

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: 2011 Social Media Summer Camp, 2011 Summer Camp, business first, Business to Business, Columbus Business First, Lara Kretler, social media
July 18th, 2011

The death of cursive

Changes in elementary schools' curriculum a sad, yet sensible sight to an art director

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By Bill Fioritto, Art Director
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Have you heard all of the hoopla about cursive in the news? Apparently schools across the country are deciding to do away with the classic script handwriting. Other schools are just reducing the amount of time and emphasis placed on cursive instruction. I’ve heard that some are replacing cursive with mandatory typing classes. Although I’m [...]

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Categories: Advertising, Digital, People
Tags: art, calligraphy, class, Cursive, Design, education, elementary schools, handwriting, school curriculum, shorthand, typing, writing
July 15th, 2011

It’s a bird, it’s a plane…it’s Google+!

Search engine unveils its latest and greatest foray into social media

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By Stu Holmes, Corporate Communications/New Business Intern
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Google Plus logoI am a proud Generation Y-er.  Using internet and social media comes as second nature to me as reaching into a bag of chips like a zombie while watching a football game. To me, a world without a means to interact with friends or even the slightest acquaintance at any given time seems outlandish and [...]

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: circles, Facebook, features, Generation Y, Google, Google Plus, privacy, profiles, search, social media, social networks, Twitter
June 30th, 2011

Fahlgren Mortine Launches Logo

New Look Better Reflects the Brand and Vision for the Company

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By Jenny Fuerst, Director, Corporate Communications
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After announcing the unification of our brands and name change to Fahlgren Mortine in the spring, today we launched a new logo to better reflect the future of the agency.  “With the ‘Think Wider’ mantra [that came out of our brand workshops], we created a new icon that represents an aperture through which we gain a [...]

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: Design, logo
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