Back by popular demand
Fahlgren Mortine's Lara Kretler set to return to social media 'summer camp'
Fahlgren Mortine social media lead Lara Kretler is at it again. Fresh off her turn as panelist for a Spanish social media webinar with DK Web Consulting, Lara has accepted an invitation to present at the Columbus Business First Social Media Summer Camp. She impressed audiences with her knowledge and enthusiasm at last year’s event, [...]
It’s a bird, it’s a plane…it’s Google+!
Search engine unveils its latest and greatest foray into social media
I am a proud Generation Y-er. Using internet and social media comes as second nature to me as reaching into a bag of chips like a zombie while watching a football game. To me, a world without a means to interact with friends or even the slightest acquaintance at any given time seems outlandish and [...]
Bridging the Gap
Upcoming webinar on reaching Hispanic demographic through social media
As the Hispanic-American population continues to grow, marketers’ abilities to get the attention of this budding demographic become increasingly important. To assist those in need of a little guidance, on July 14th at 2 p.m., Fahlgren Mortine’s own vice president and social media lead Lara Kretler is joining forces with Eric Diaz and Natasha Pongonis [...]
Fahlgren Mortine Launches Logo
New Look Better Reflects the Brand and Vision for the Company
After announcing the unification of our brands and name change to Fahlgren Mortine in the spring, today we launched a new logo to better reflect the future of the agency. “With the ‘Think Wider’ mantra [that came out of our brand workshops], we created a new icon that represents an aperture through which we gain a [...]
It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)
All Together Now
Fahlgren Advertising, Fahlgren Mortine Public Relations and Fahlgren GRIP Digital are now Fahlgren Mortine
As we announced in our news release on March 29, we’re uniting all of our brands into one name, Fahlgren Mortine. This change does two things: first, it honors our advertising and public relations founders, Smoot Fahlgren and Neil Mortine, and second, it represents that we are one company. As such, we can look beyond [...]
Familiar questions? Indeed. I’m sure they’re being tossed around in a conference room near you. Marketers in every industry are debating the use of these little black and white barcodes in advertising of all types. Short for “Quick Response,” QR codes are appearing in print, outdoor, TV and more. Smartphone users can scan the codes [...]
App Helps Ohioans Take a Stand—by Taking a Seat
Donate Life Ohio social media campaign helps advocates spread the message: "Don't Let Another Chair Go Empty!"
Following a campaign kick-off meeting in January, I received an email from a new client that I won’t soon forget. It concluded, “Looking forward to working with you and saving more lives than ever before.” While the work we do at Fahlgren Mortine is frequently called “compelling” or “results-oriented,” it’s not often that our efforts [...]
The halls of Ohio University’s journalism school were a somewhat intimidating place to be in the 2009 – 2010 school year, my senior year of college. Despite offering us a prestigious education, it couldn’t shield us from the rapidly changing media landscape and our parents’ pleas to change majors. We were told that journalism was [...]
It’s hard to believe that two weeks have already gone by and my time at Fahlgren Mortine has come to an end. After taking a few days to reflect on what I have learned, I have decided that the best part of this experience is that I will be able to share my first-hand experiences [...]