When Measuring PR, Only (Certain) Outcomes Matter
The argument for qualitative results
For decades, the public relations industry has wrestled with the question of measurement. Unlike its brethren disciplines of advertising and marketing, public relations counselors have long struggled to properly position public relations programs in quantifiable terms. With so many messages hitting so many of the same audiences targeted by PR programs in so many ways, [...]
Flattery Can Get You Everywhere…Even Places You Don’t Want To Be
Beware of unsolicited pitches
You’re bound to meet up with these folks at least once in your PR career. They’re the people who call you with a sales pitch about doing a 3 to 5 minute television segment on your company or its products — or a highly visible feature article. The TV segment will purportedly air as part of [...]
Cleveland Rocks 2010: Rockin’ PR in the C.L.E.
PRSA awards recognize this year's outstanding work
I’m proud to report back from the 2010 PRSA Cleveland Rocks luncheon that the Fahlgren Mortine Cleveland office earned six awards on behalf of six different clients. The honors recognized outstanding campaign and project work in various categories including business-to-business marketing, brand and reputation management, brochures, media kits and advertorials. (more…)
While watching Sesame Street this weekend with my 10-month old daughter, I was amazed at how the show continues to thrive in a world in which we put a premium on the “newest and brightest.” Later this month, Sesame Street will enter its 41st season and the secret to its longevity is in its simplicity—staying [...]
As the leader of Fahlgren Mortine’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again. The article gives a long list of examples [...]
Grammar Rules: A Series Introduction
Raising awareness of grammar faux-pas everywhere
I think we have to admit that we were a little surprised by all the responses to our recent blog post on grammar pet peeves, which even got coverage in Ragan’s PR Daily. The page views, comments and shared links have inspired us to develop a series dedicated to good grammar. You ask; we deliver. [...]
Fahlgren Advertising Wins Best of Show at ADDYs
Blend of traditional and new media key to advertising success
“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said [...]
Color Me Impressed
Before dismissing the Facebook color status meme as pointless, consider the results.
Last week, you may have noticed your Facebook status feed was overtaken by one-word color updates from approximately half of your contacts. The female half, to be precise. It took most of us the better part of a day to figure out what was going on – and if you’re a guy, it may have taken longer [...]
There are always those individuals who enter a room and everyone stops to stare. They radiate confidence as they move through the room shaking hands and striking up conversations about the power client they recently acquired. This individual isn’t me. In fact, I tend to be the one staring. Three years ago, as a freshman [...]
Next week starts the MomDot.com-contrived National PR Blackout Challenge. I’ve found myself reflecting on the relationship between PR professionals and “mommy bloggers” – particularly the winding road that leads to this type of blackout or boycott. On a superficial level, the relationship seems too good to be true. PR professionals exist to encourage word-of-mouth conversations and mom [...]