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	<title>Fahlgren Mortine - Marketing and Communications Blog</title>
	<link>http://blog.fahlgrenmortine.com</link>
	<description>Public Relations</description>
	<lastBuildDate>Tue, 07 Feb 2012 17:25:58 +0000</lastBuildDate>
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		<title>Everyone&#8217;s an Ad Critic</title>
		<description><![CDATA[Real value of Super Bowl spots is in the buzz The only things talked about more than the Super Bowl itself are the commercials that air. The expectation has been built that some fans anticipate the spots more than the game itself. This makes everyone an ad critic. But, everyone isn’t an ad critic. Viewers [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2012/02/everyones-an-ad-critic/</link>
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		<title>The Trust Factor</title>
		<description><![CDATA[Five tips to build trust with journalists Back in November, I began contacting editors I’ve worked with through the years to inquire about opportunities for clients in the New Year. Even though some editorial calendar opportunities were three or more months out, I began outreach to get a jump on the competition. A funny thing [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2012/01/the-trust-factor-2/</link>
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		<title>Once Upon a Time &#8230;</title>
		<description><![CDATA[Storytelling appeals to audiences of all ages  I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse.  Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2012/01/once-upon-a-time/</link>
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		<title>Strategic Social Media Never Sleeps</title>
		<description><![CDATA[How to ensure your social media program works around the clock. When you returned to the office this week after a few days off for the holiday break, did you know if any surprises would be waiting for you on your social media profiles? At Fahlgren Mortine, we recommend that social media should ideally be monitored at all [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2012/01/strategic-social-media-never-sleeps/</link>
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		<title>The Holiday Spirit</title>
		<description><![CDATA[Generous times remind us of importance of giving year-round The Central Ohio Chapter of the Association of Fundraising Professionals (AFP) recently named Fahlgren Mortine its 2011 Outstanding Small Corporation. Check out the great video AFP produced for the event, featuring our CEO, Neil Mortine, and Dee Anders of Ronald McDonald House Charities, who nominated us [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/12/the-holiday-spirit/</link>
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		<title>My First Two Months at Fahlgren Mortine</title>
		<description><![CDATA[A recent grad&#8217;s impressions of agency life It’s been almost two months since I joined the Fahlgren Mortine team, and I can confidently say that these short two months already rank at the top of my best work experiences. From my first day, I knew I was embarking on an exceptional journey into the working [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/12/my-first-two-months-at-fahlgren-mortine/</link>
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		<title>Finding Your Story</title>
		<description><![CDATA[Recap from the 2011 IAB MIXX Conference In October, I had the privilege of attending the Interactive Advertising Bureau (IAB) Mixx Conference in New York. The theme of the conference was “What’s The Story?” I can’t say that this concept of storytelling is new or cutting edge. Actually, about four years ago, Fahlgren Mortine’s own [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/12/finding-your-story/</link>
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		<title>Hot in Cleveland</title>
		<description><![CDATA[Fahlgren Mortine Takes Home a Dozen PRSA Awards at Cleveland Rocks The cast and crew of Fahlgren Mortine’s Cleveland office may not include Betty White or Valerie Bertinelli, but they sure are “Hot in Cleveland” these days! I’m proud to report that Fahlgren Mortine was one of the most recognized companies today at the annual [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/12/hot-in-cleveland/</link>
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		<title>Staying Ahead of the Social Media Curve</title>
		<description><![CDATA[It&#8217;s not just best practices, it&#8217;s next practices I spent last Thursday at the 2011 Midwest Social Media Summit, where I listened to a number of social media strategists and thought leaders. I came ready to learn, and quickly became energized by the creative ideas and general Internet marketing energy in the room. So, what insights and ideas [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/11/staying-ahead-of-the-social-media-curve/</link>
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		<title>Out of the Office and Into the Wild</title>
		<description><![CDATA[An unconventional (but effective) client relationship kick-off It’s not often that you get to go camping with your colleagues, much less your clients. But a few weeks ago, four of us from Fahlgren Mortine did just that. For two days, we joined our clients from St. Elizabeth Healthcare at Camp Joy in Clarksville, Ohio. The [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/11/out-of-the-office-and-into-the-wild/</link>
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		<title>It&#8217;s a Four-Peat!</title>
		<description><![CDATA[Fahlgren Mortine earns top spot in Columbus CEO&#8217;s Best of Business Fourth Year in a Row Thank you to everyone who voted for Fahlgren Mortine in Columbus CEO’s annual Best of Business issue, which hit newsstands this week. For the fourth year in a row, Fahlgren Mortine has been named to the top spot in the PR [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/10/its-a-four-peat/</link>
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		<title>Play-Doh, Popsicle Sticks and Pitches</title>
		<description><![CDATA[The importance of empathy in media relations Recently, I was sitting with my thumb knuckles wrapped in masking tape, surrounded by strangers playing with PVC pipe, popsicle sticks and Play-Doh, and it made me think about media relations. (Writing tip No. 33: Never question the source of your inspiration. It’s like a no-hitter or Fight [...]]]></description>
		<link>http://blog.fahlgrenmortine.com/2011/10/play-doh-popsicle-sticks-and-pitches/</link>
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