Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing [...]
Best PR Firm in Columbus
Thank you, Columbus C.E.O. readers, for voting Fahlgren Mortine as Central Ohio's Best PR Firm!
According to the magazine, we won by a two-fold margin after tying for first last year. For the second year, Columbus C.E.O. asked its readers about the things that make Central Ohio’s business scene great. Ballots ran in the June and July issues and on the Web site asking for opinions in 70 business categories, including [...]
Inspiration – 40 Under 40
Last evening I had the pleasure of attending the Columbus Business First Forty Under 40 Awards
which recognizes “players in the business community under the age of 40 who show professional drive and community involvement.” The emcees shared a brief summary of each honoree’s professional accomplishments and community service before bestowing the impressive award. As I listened to each of these stories, I was inspired by the hard work and focus each one of these professionals [...]
Last month, we had the pleasure of attending the Central Ohio PRSA PRism Award luncheon. The annual awards ceremony recognizes the best of the best, the cream of the crop, the crème de la crème among central Ohio public relations firms and professionals. (Think of it as the Academy Awards, only without the red carpet, [...]