‘Tis the Season to Plan Your Calendar-Driven Promotions
Great ideas for seasonal promotions can be found almost anywhere
As the year winds down, now is a good time to look at the calendar and think about how major events can positively affect your media pitches and promotions in the coming year. Many organizations do this, but I find that the exercise tends to be too inward, looking at upcoming product launches and trade [...]
Eight Takeaways from Content Marketing World 2012
Content marketing for B2B and B2C businesses share similar principles
Columbus was lucky enough to host Content Marketing World 2012 on September 4, 5 and 6. In only its second year, the conference seems to have found an audience—about 1,000 professionals attended this year’s event—and is bringing needed attention and focus to content marketing. (more…)
How Should B2B Companies Measure Social Media ROI?
Goal should be relationship building, not quick sales
In recent years, social media has become a valuable brand communications tool in the B2B space, one which can further engagement with prospects and customers. But for B2B considered purchases, social media is just like all other B2B marketing communications; there’s not necessarily a direct correlation from a communications piece, such as a blog post, [...]
A couple of weeks ago, a professional acquaintance sent me a link to a video, Sh*t Cyclists Say, with a note, “some of these are pretty funny.” When I got around to viewing the video I agreed. Produced by peopleforbikes.org the video captured perfectly the self-absorbed, tech-obsessed, pseudo-expert biker with an inflated sense of his [...]
There’s no question your business has changed in the past year. You’re probably looking forward to launching that new product or service that had been shelved because of tightened budgets. You’ve got things to say about your business. You want customers, analysts, media, bloggers and maybe even competitors to know how you’re better – and [...]
It’s been about seven months since my last blog post. Let’s call it a blogcation. Well, an extended blogcation. Maybe a blogaticcal? Regardless, it’s been awhile and here’s why: blogging is hard. Considering how many of my B2B clients are interested in starting blogs, I’m glad that they haven’t rushed into the decision to move [...]
In a blog post last month entitled “What PR Cannot Do For Clients,” Todd Defren made the point that “public relations is not sales,” and that “when the prospect gets to the website or picks up the phone or shoots over an email: PR’s work is done.” While I agree with the spirit of his [...]
In case you missed it, you might want to check out the April 13 issue of ADWEEK and April 27 issue of PRWeek, both include their annual agency rankings. Fahlgren Advertising moved up the ranks from 99 to 91, while Fahlgren Mortine Public Relations jumped 10 spots from 80 to 70. Both lists are based on revenue.
More About the Workhorse of B2B PR
This post is part two in a series about white papers.
In a previous post I relayed some information from the InformationWeek Business Technology Network on white paper best practices. In this post, I want to explore the process of white paper development. Specifically how do you get started and what are the questions you should ask at the front end of the development process. Getting Started [...]
The Workhorse of B2B PR
This post is part one in a series about white papers in business to business public relations.
The InformationWeek Business Technology Network released an interesting report on Maximizing the use of white papers in B2B marketing. The publisher surveyed 542 IT decision makers regarding their use of white papers. The results confirm that white papers continue to be an important tool in the effort to persuade and engage IT decision makers: 76.3 [...]