I started thinking about brands that influenced me at an early age before I even understood the concept of “brand.” The best brands are often those that stay with you throughout childhood and into adulthood, evoking memories along the way. One brand that comes to mind that has stayed with me over the years is [...]
Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]
It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)
Name one of your favorite brands. Now think about your choice. Do you like that brand because of something it says, or because of something it does? Chances are you’re more drawn to a brand because of the way it acts, because of the response it asks of you, framing your own action toward it. [...]
Ansell, our client of more than 18 years, came to us looking for a way to promote a new style of safety gloves, their first to feature flame-resistant technology and cut protection together. After a few concepts and a couple months of work, we are inviting the safety community to “shake the hand of awesome.” [...]
She Loves Me. She Loves Me Not.
Our Ever-Changing Relationship with Social Media
Social media. I think many of us have a love/hate relationship with it. We love it when we can connect with family and friends, share photos and event invitations, and keep up with the brands, products and services we’re interested in. We hate it when our children are exposed to bullying, an obnoxious high school [...]
All across the Web, people are buzzing about the coffee giant Starbucks. Not for their handcrafted drinks or artisan breakfast sandwiches. And not for their use of the ultra high-end gleaming stainless steel brewing machine, the Clover, to brew a superior cup of joe in select locations. No, the buzz is about the recent change [...]
Digital Today: Unbound – Everything Everywhere
IAB MIXX Conference Lives Up to Hype
Digital marketing means so much more than advertising on the Internet. Digital technology has invaded every part of our lives and therefore needs to be a central part of every marketing strategy. This was never more evident than at the 2010 IAB MIXX Conference in New York City last week. I, along with my colleague, [...]
Competition on the Rise in the Higher Education Market
John Kirk, Senior Vice President/Creative Director, also contributed to this post. Kent State ads set university apart with prominent alumni
As parents of teenagers, both of us are beginning to think, albeit reluctantly, about where they’ll go to college. If you haven’t yet taken a look at colleges, you’ll want to do two things. First, save now and save often. And second, start paying attention, because there are so many options from which to choose. [...]
I recently returned from San Francisco. In the three years between my visits, the city miraculously silenced its streets. The heavy traffic, both pedestrian and propelled, is no longer drowning in the sounds of exhaust pipes and diesel hums. Instead, there are zero-emissions vehicles, electric buses and cable cars (which have almost always been there), and [...]