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February 4th, 2013

Was the Tweet Mightier than the Ad?

Collaboration keeps Oreo relevant during Super Bowl power outage

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By Kailyn Longoria, Associate Vice President
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OreosIt’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As of this morning, the tweet had been re-tweeted more [...]

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Categories: Advertising, Public Relations, Social Marketing
Tags: collaboration, Oreo, Super Bowl, Twitter
June 6th, 2011

TheDEN Adds Two More Awards to its Collection

Ohio Interactive Awards and CASE Recognize Blog's Success

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By Stephanie Interliggi, Corporate Communications Manager
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Students…alumni…faculty…parents…the media – a university’s communications need to reach a wide variety of audiences. Wouldn’t it be great if there were a simple way to speak to all of them at once? That’s what Fahlgren Mortine’s digital team was able to do for Denison University with the creation of TheDEN, a blog that is now [...]

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Categories: Digital
Tags: awards, blog, CASE, Circle of Excellence, collaboration, communications, Denison University, events listing, Ohio Interactive Awards, RSS Feeds, tag cloud, TheDEN, university, website
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