FAST Feedback
Frequent, Actionable, Specific and Timely Key Factors to Effective Client-Agency Conversations
Client: “I love that ________ .” (insert one of these options: photo, sentence, headline, graphic, banner ad, layout or alternative of your choice). Account Architect: “That’s great. What about it do you like and why?” Client: “You’ve really captured the essence of the brand and created the sense of place that we’re looking for. The [...]
In Defense of the Inverted Pyramid
Creativity and structure ... can't we all just get along?
I love good writing. Whether it’s a classic novel, a memorable newspaper column, a great episode of television or that rarest of creations — a compelling news release — a well-turned phrase makes me smile. The best writers elevate the task beyond communication, but even the masters of the written word employ basic principles, structures [...]
The irony is that the topic being argued over is probably not visible to those to whom it matters most. The first shot was fired this morning when a few of the IR professionals on Twitter started sharing a Brunswick Group news release and presentation that reported the results of an online survey of about 500 [...]
It’s been about seven months since my last blog post. Let’s call it a blogcation. Well, an extended blogcation. Maybe a blogaticcal? Regardless, it’s been awhile and here’s why: blogging is hard. Considering how many of my B2B clients are interested in starting blogs, I’m glad that they haven’t rushed into the decision to move [...]
Deloitte Consulting published an interesting study that was reported on in the April issue of the Harvard Business Review in an article titled “Are ‘Great’ Companies Just Lucky?” The report and more widely available coverage must have had business success book authors everywhere feeling momentary panic to think that their lists and insights may have [...]
I have been fortunate to have worked on a variety of different public relations initiatives since I began my career at Fahlgren Mortine in 2007. Learning more about crisis communications, media relations, social media and several other areas have been great experiences. And as I near my two-year anniversary with the firm, I was recently [...]
Living in a Remote World
Remote working...mobile teleworking...telecommuting...e-lancing.
No matter how you slice or dice it, we all know that working remotely has become a major trend in the U.S. work force. According to a Yankee Group survey of 178 U.S. businesses with 20 – 99 employees, 79% had mobile workers, with an average of 11 mobile workers per company. This trend is [...]
Keeping the R in PR
This is not another blog post about the power of Twitter as a public relations tool.
Relieved? So am I. The angst about Twitter has nuked the fridge for me. If I read one more cyber-person’s lament about “crossing over to the dark side” by joining Twitter, I may Tweet something really nasty – if I can fit anything nasty in 140 characters. (By the way, has anyone asked why 140? [...]
I’m a big fan of New Year’s resolutions, though like most people, mine are usually bruised and/or broken by the time Groundhog Day rolls around. This year, I’m thinking bigger than the usual pledges to shed a few pounds, spend a little less money and shower more attention on the wife, kids, pets and neighbors. This [...]
At a recent IPREX meeting, I heard a presentation from Tom Fiedler, the new Dean of the Boston University School of Communication, who addressed the group and its questions about how to best connect with people in the age of instant Internet communication. My takeaways from the presentation included: The Internet as the Florence of [...]