Ansell, our client of more than 18 years, came to us looking for a way to promote a new style of safety gloves, their first to feature flame-resistant technology and cut protection together. After a few concepts and a couple months of work, we are inviting the safety community to “shake the hand of awesome.” [...]
All across the Web, people are buzzing about the coffee giant Starbucks. Not for their handcrafted drinks or artisan breakfast sandwiches. And not for their use of the ultra high-end gleaming stainless steel brewing machine, the Clover, to brew a superior cup of joe in select locations. No, the buzz is about the recent change [...]
Digital Today: Unbound – Everything Everywhere
IAB MIXX Conference Lives Up to Hype
Digital marketing means so much more than advertising on the Internet. Digital technology has invaded every part of our lives and therefore needs to be a central part of every marketing strategy. This was never more evident than at the 2010 IAB MIXX Conference in New York City last week. I, along with my colleague, [...]
Competition on the Rise in the Higher Education Market
John Kirk, Senior Vice President/Creative Director, also contributed to this post. Kent State ads set university apart with prominent alumni
As parents of teenagers, both of us are beginning to think, albeit reluctantly, about where they’ll go to college. If you haven’t yet taken a look at colleges, you’ll want to do two things. First, save now and save often. And second, start paying attention, because there are so many options from which to choose. [...]
New Shows & HBO Win Big at 62nd Primetime Emmys
Glee and Fallon combine for fun night celebrating television
The biggest names in television gathered once again for the 62nd Primetime Emmy Awards held Sunday night at the Nokia Theatre in downtown Los Angeles. Hosted by Jimmy Fallon and broadcast live nationwide for the first time, the ceremony’s spotlight was stolen by new shows, first-time winners, and HBO’s movie Temple Grandin. Modern Family grabbed [...]
Celebrating 35 Years with an Iconic Brand
1975: The Egg McMuffin was introduced and McDonald's hired Fahlgren
Fahlgren Advertising and Fahlgren Mortine Public Relations are celebrating our 35th anniversary as agency of record for McDonald’s Restaurants in parts of Florida, Ohio, Kentucky and Michigan. With reports out showing the average agency relationship being two years or less, we are particularly grateful. The celebration began two weeks ago with an Egg McMuffin breakfast [...]
Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing [...]
This time last year the Columbus Fahlgren-McDonald’s Team was planning our trip to visit our teammates in Florida. The Miami McDonald’s Co Op (which is also a Fahlgren Co Op) was hosting the McDonald’s All American® Basketball Games. After much work, Columbus had been named as the 2010 Games host city, and we were all going [...]
That’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market. Charles Penzone Salons came to us a few months ago with a challenge — drive guests into The [...]
Austin: 2009 HOW Design Conference
Co-authored by Kyle Younkman and Nathan Shipp Each year HOW, a publication specializing in design, holds a design conference featuring a wide range of sessions including creativity, design principles, business, career, technology and production, in an effort to inspire and inform designers of all levels. This year, the conference was held in Austin, Texas and Fahlgren was kind enough to send Wendy Jenkins, Kyle Younkman and Nathan Shipp to experience everything that HOW and Austin had to offer. Austin: The Experience While we were lucky enough to visit Austin during a record heat wave, the average day being about 105 degrees, that didn't stop us from getting out and exploring. Plus, due to Kyle's uncanny ability to strike up conversations with absolute strangers, we were able to learn a lot about what to see, what to eat and where NOT to go. According to our cab driver who picked us up at the airport, Austin has "everything," well except for line dancing. He may have been onto something. We experienced everything from cupcakes out of an airstream trailer to a mass exodus of bats from under a bridge. And then there was HOW... Austin: The Conference The official conference began with a networking event. Everyone received a belt buckle with 10 descriptions written on it and you had to find people who fit each of those descriptions to sign your card. This is where Nathan became VERY popular as he was the guy "getting married this summer." The opening keynote, Progress vs. Novelty, touched on some interesting points regarding consumer behavior and the intersections between culture and commerce. Robert Walker, a columnist from the New York Times Magazine discussed how good design can elevate the value for the consumer, partner and client. People want to display and share things that are well designed. At the same time, we need to stop targeting the same market of consumers, because they are running out of space to display these things. We need to consider the groups we haven't spoken to, different age groups, income levels, regions, etc. We also need to listen to the consumer - consumers have more vehicles to express their opinions on products, facebook, twitter, etc - and not just simply react. Out of the sessions, we each picked our favorite that were both the most memorable and beneficial to share: (more...)
