Healthcare Takes An About Face with Social Media
8 in 10 Internet Users Go Online for Health Information
More physician practices and hospitals are starting to embrace Facebook as an important tool in their arsenal of marketing tactics. As marketing dollars shrink, competition intensifies, and more people look to social media as a way to become informed, empowered healthcare consumers, any hospital or practice would be wise to consider how social media can [...]
Just last week, Lily the Black Bear had a baby. Newsworthy? Doesn’t seem like it. But a webcam was there to bring the event to the masses. And therein lies the news. It turns out black bears don’t usually give birth in such close proximity to a webcam. (Reality TV humans, please take a cue [...]
Color Me Impressed
Before dismissing the Facebook color status meme as pointless, consider the results.
Last week, you may have noticed your Facebook status feed was overtaken by one-word color updates from approximately half of your contacts. The female half, to be precise. It took most of us the better part of a day to figure out what was going on – and if you’re a guy, it may have taken longer [...]
Statistics show that only 46 percent of people who make resolutions are able to keep them six months into the New Year. Well, fellow marketing and PR folks, I challenge you to commit to the following resolutions to help your brand blossom in 2010. C’mon, there are only five. 1. I will not dilute my [...]
The presentation went well; the client is ready to move forward with the “new world” social media program you and the team recommended. Everyone works furiously to get the brand’s Facebook fan page built and Twitter handle ready to go. Momentum builds a little, but for some reason the message isn’t getting traction. You’re not [...]
We’ve all heard the impressive statistics about women and the online world. Women are the majority of internet usage now – 53% The fastest growing group on Facebook is women. Women who are on the internet trust the internet information more than other sources I attended BlogHer ’09 in Chicago and the focus of this conference [...]
The simple truth of business with consumer products, and most other industries, is that market share is always up for grabs. No matter what shape the economy is in, there’s always a competitor waiting to take a sizeable chunk of the market share and shelf space your sales and marketing team has worked so hard [...]
In the past few weeks, I’ve noticed a huge increase in the number of high school friends who are on Facebook. It’s fascinating to see what people look like and what they’re doing 25 years after graduation. Though I fall in the Baby Boomer generation, I tend to think of myself in the Cusper generation, which [...]