‘Tis the Season to Plan Your Calendar-Driven Promotions
Great ideas for seasonal promotions can be found almost anywhere
As the year winds down, now is a good time to look at the calendar and think about how major events can positively affect your media pitches and promotions in the coming year. Many organizations do this, but I find that the exercise tends to be too inward, looking at upcoming product launches and trade [...]
My First Two Months at Fahlgren Mortine
A recent grad's impressions of agency life
It’s been almost two months since I joined the Fahlgren Mortine team, and I can confidently say that these short two months already rank at the top of my best work experiences. From my first day, I knew I was embarking on an exceptional journey into the working world. I came to Fahlgren Mortine to [...]
I recently made the pilgrimage with my family to Walt Disney World. My husband and I figured that, since our kids were past diapers and strollers, they might be able to appreciate and remember the experience. (more…)
Lessons from the Client Side
What agencies can learn from the world of healthcare
Before I joined Fahlgren (seven years ago this month), I spent my entire career working for hospitals and health systems. For some in the agency world, hiring a person with no agency experience is out of the question. But now that I’ve been on “the dark side” for a while, I’ve been able to apply [...]
Last Friday marked the end of my second week at Fahlgren, and needless to say, I have already learned a lot. I came to Fahlgren for the opportunity to use the great experience I gained while working at Nationwide Children’s Hospital. While there, I worked with someone who had recently worked at Fahlgren Mortine Public [...]
Physicians do an about face with social media
Take two tweets and call me in the morning
So most of us are on Facebook, right? But is your doctor? You’d be surprised how many medical practices are using social media as a way to engage their patients. It makes a lot of sense when you think about it, particularly for primary care physicians. As more and more patients take ownership of their [...]
Healthcare Takes An About Face with Social Media
8 in 10 Internet Users Go Online for Health Information
More physician practices and hospitals are starting to embrace Facebook as an important tool in their arsenal of marketing tactics. As marketing dollars shrink, competition intensifies, and more people look to social media as a way to become informed, empowered healthcare consumers, any hospital or practice would be wise to consider how social media can [...]
Standing Out In A Sea of Sameness
Hospitals often seem like commodities, don't they?
With the exception of a couple well-known names, they’re pretty similar – they do surgery, deliver babies, most have an emergency department. So how do you differentiate one from another? Especially when most people really don’t want to have a relationship with your brand?That’s where we come in. As a communications company, we love to [...]
The JELL-O Extension
When I was in elementary school, my daily lunch included four things: a turkey sandwich, fruit snack, juice box and a JELL-O Pudding Snack (preferably chocolate). JELL-O was such a staple in my childhood but during my 20's, I didn't buy JELL-O products as often. Not because I didn't still enjoy them but because I wanted to try new and exciting flavors of desserts. Capitalizing on Nostalgia
Marketers at JELL-O realized that they could capitalize on the nostalgia of gelatin and pudding, combined with the health and nutrition appeal of the products by marketing them to adults. JELL-O is now promoting their new 70-calorie Rice Pudding in three mature flavors: crème brulee, cinnamon and original. Their quick and easy desserts with sophisticated [...]
Authenticity Awarded in Healthcare Marketing
Today in the New York Times, there is a story about how hospitals are moving toward the use of real, unvarnished stories about patients in their advertising.
We couldn’t agree more. And it seems like our colleagues feel the same way, which is why we’re the fortunate recipients of several healthcare marketing awards. Great hospitals have great stories to tell We’re fortunate to work with great clients like Riverside Methodist Hospital that have allowed us to tell their stories in a real, [...]