When Messages Count the Most
Don't overlook your best marketing assets - your employees
Like many of my colleagues, I frequently fly the friendly skies. Baggy of toiletries in one hand and briefcase in the other, I cruise through security on auto-pilot. Even as a marketer, I’m overwhelmed by the messages that surround me – to the left and right, beneath my feet as I briskly make my way [...]
Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]
Bridging the Gap
Upcoming webinar on reaching Hispanic demographic through social media
As the Hispanic-American population continues to grow, marketers’ abilities to get the attention of this budding demographic become increasingly important. To assist those in need of a little guidance, on July 14th at 2 p.m., Fahlgren Mortine’s own vice president and social media lead Lara Kretler is joining forces with Eric Diaz and Natasha Pongonis [...]
I recently made the pilgrimage with my family to Walt Disney World. My husband and I figured that, since our kids were past diapers and strollers, they might be able to appreciate and remember the experience. (more…)
Familiar questions? Indeed. I’m sure they’re being tossed around in a conference room near you. Marketers in every industry are debating the use of these little black and white barcodes in advertising of all types. Short for “Quick Response,” QR codes are appearing in print, outdoor, TV and more. Smartphone users can scan the codes [...]
Name one of your favorite brands. Now think about your choice. Do you like that brand because of something it says, or because of something it does? Chances are you’re more drawn to a brand because of the way it acts, because of the response it asks of you, framing your own action toward it. [...]
As users spend more and more time online, it is no surprise that 2011 is predicted to be a record-breaking year in online spending. One area forecasted to grow is paid search, and for good reason: paid search is (among other things) a great way to increase traffic to a site; it’s measurable, and best of [...]
There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology. Our view is that technology has morphed from an additional vehicle to a great enabler and [...]
I always smile when people ask me what exactly it is I do at work. Given how difficult it is to explain all that we do (everything from national campaigns to mascot duty), this is a tougher question than for most. So when our new neighbor asked me that just last week, I tried a [...]
In case you missed it, you might want to check out the April 13 issue of ADWEEK and April 27 issue of PRWeek, both include their annual agency rankings. Fahlgren Advertising moved up the ranks from 99 to 91, while Fahlgren Mortine Public Relations jumped 10 spots from 80 to 70. Both lists are based on revenue.