As users spend more and more time online, it is no surprise that 2011 is predicted to be a record-breaking year in online spending. One area forecasted to grow is paid search, and for good reason: paid search is (among other things) a great way to increase traffic to a site; it’s measurable, and best of [...]
There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology. Our view is that technology has morphed from an additional vehicle to a great enabler and [...]
As a junior PR professional, I am constantly amazed by all of the knowledge and expertise floating around me each day at the office. Some colleagues have been professionals in the field for 10, 20 or even 30 years and seem to know everything there is to know about strategic communications, plan development, client service and [...]
Print Media Keeps Shrinking – and Adapting
These are tough times for the print industry. "Clearly, the sky is falling. The question now is how many people will be left to cover it," wrote David Carr of the Times. All I can add is that I read it in the online edition - who picks up a newspaper these days? Here's a rundown of some recent carnage: 600 layoffs at Time, Inc. No magazines are closing, but big changes ahead. 75 more layoffs in the newsroom at the LA Times, leaving the staff about half what is was seven years ago. The Newark Star-Ledger (15th largest daily in the U.S.), cut 40 percent of its editorial staff. I was somewhat encouraged by news that one of my favorite daily national papers, the small but mighty Christian Science Monitor, is going to a web strategy that sounds workable. I fell for the Monitor back in journalism school for its first-rate international coverage. The Monitor has won seven Pulitzers in its 100-year history -- it's good to see it carry on into a 21st century format. Of course, the Monitor is a bit of an odd duck -- it's run by a non-profit with subsidies from a religious organization. (more...)
During the past few months, I’ve come to the conclusion that being a successful account manager is largely dependent on being a CIO – a chief integration officer. In my eyes, successful integration translates into happy clients, solid results and growing budgets. As the public relations industry continues to navigate through the convergence of many [...]