Putting the ‘Social’ in Social Media
The Fahlgren Mortine POV on social best practices
Part of me is still somewhat surprised when we receive requests to present a “Social Media 101″ training session. In the agency world, we live and breathe social media so it feels like we’ve been using it forever. Beginner-level queries from clients and others serve as a good reminder that for many organizations, especially small- and medium-sized [...]
5 New Uses for Social Media Tools
Looking for the next big social media tool or site? You won't find it here.
I attended two social media conferences last month: SOMET, the Social Media Tourism conference, in El Paso, and the Smart Business Midwest Social Media Summit in Cleveland, where I served on a panel about taking social media strategy to the next level. Despite obvious differences in geography and industries, I found several similarities between the [...]
Digital Drama: Election 2012
Who's winning the social media battle of the 2012 presidential race?
After President Obama’s success using social media to raise money and rally votes in 2008, we’re seeing a lot of media coverage in this election cycle about which side is winning on the social media front. Unlike 2008, both campaigns are waging aggressive and innovative social media campaigns. (more…)
How Should B2B Companies Measure Social Media ROI?
Goal should be relationship building, not quick sales
In recent years, social media has become a valuable brand communications tool in the B2B space, one which can further engagement with prospects and customers. But for B2B considered purchases, social media is just like all other B2B marketing communications; there’s not necessarily a direct correlation from a communications piece, such as a blog post, [...]
A couple of weeks ago, a professional acquaintance sent me a link to a video, Sh*t Cyclists Say, with a note, “some of these are pretty funny.” When I got around to viewing the video I agreed. Produced by peopleforbikes.org the video captured perfectly the self-absorbed, tech-obsessed, pseudo-expert biker with an inflated sense of his [...]
I recently attended the Public Relations Society of America’s and The Press Club of Cleveland’s annual Strengthening Your Pitch event at Progressive Field, home of the Cleveland Indians. A panel of journalists representing broadcast, print and online media offered advice to help media relations mavens hit more home runs. (more…)
I recently discovered the new social media tool, Ifttt. I suppose you could consider Ifttt to be your very own social media worker bee. It creates tasks that fit this simple structure: if this, then that. At first, I was smitten with everything you can do with it. Like…create a Twitter list from Twitter chat [...]
“Pinspiration” Abounds
Popular site is addicting, but copyright concerns are on the horizon
Not long ago, a much younger female colleague introduced me to Pinterest. It’s amazing to see how much the site has taken off, and in a relatively short amount of time, as outlined in this great infographic on techcrunch.com. Now I am addicted to the virtual pinboard that lets me share photos of things I [...]
Whether you’re a fan of the new format or not, Facebook will automatically force business/brand Pages to move from a Wall to the new Timeline beginning March 30. That means marketers have less than a month to familiarize themselves with what’s new, make their updates (you’ll see a preview now) and publish the Page. Here [...]
Strategic Social Media Never Sleeps
How to ensure your social media program works around the clock.
When you returned to the office this week after a few days off for the holiday break, did you know if any surprises would be waiting for you on your social media profiles? At Fahlgren Mortine, we recommend that social media should ideally be monitored at all times as part of a responsible online reputation management program. This [...]