Was the Tweet Mightier than the Ad?
Collaboration keeps Oreo relevant during Super Bowl power outage
It’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As of this morning, the tweet had been re-tweeted more [...]
5 New Uses for Social Media Tools
Looking for the next big social media tool or site? You won't find it here.
I attended two social media conferences last month: SOMET, the Social Media Tourism conference, in El Paso, and the Smart Business Midwest Social Media Summit in Cleveland, where I served on a panel about taking social media strategy to the next level. Despite obvious differences in geography and industries, I found several similarities between the [...]
I recently discovered the new social media tool, Ifttt. I suppose you could consider Ifttt to be your very own social media worker bee. It creates tasks that fit this simple structure: if this, then that. At first, I was smitten with everything you can do with it. Like…create a Twitter list from Twitter chat [...]
Staying Ahead of the Social Media Curve
It's not just best practices, it's next practices
I spent last Thursday at the 2011 Midwest Social Media Summit, where I listened to a number of social media strategists and thought leaders. I came ready to learn, and quickly became energized by the creative ideas and general Internet marketing energy in the room. (more…)
How do you benchmark when you’re the leader?
Navigating social media’s uncharted waters as an innovator
In the creative world of communications and marketing, we’re always aiming to find that perfect balance between strategy and innovation, imagination and practicality, ingenuity and ROI. When you strike that sweet spot, there’s nothing but happy clients, engaged consumers, agency awards, fireworks, unicorns and rainbows. Until it comes time to benchmark your results. It’s then [...]
It’s a bird, it’s a plane…it’s Google+!
Search engine unveils its latest and greatest foray into social media
I am a proud Generation Y-er. Using internet and social media comes as second nature to me as reaching into a bag of chips like a zombie while watching a football game. To me, a world without a means to interact with friends or even the slightest acquaintance at any given time seems outlandish and [...]
She Loves Me. She Loves Me Not.
Our Ever-Changing Relationship with Social Media
Social media. I think many of us have a love/hate relationship with it. We love it when we can connect with family and friends, share photos and event invitations, and keep up with the brands, products and services we’re interested in. We hate it when our children are exposed to bullying, an obnoxious high school [...]
Physicians do an about face with social media
Take two tweets and call me in the morning
So most of us are on Facebook, right? But is your doctor? You’d be surprised how many medical practices are using social media as a way to engage their patients. It makes a lot of sense when you think about it, particularly for primary care physicians. As more and more patients take ownership of their [...]
Digital Today: Unbound – Everything Everywhere
IAB MIXX Conference Lives Up to Hype
Digital marketing means so much more than advertising on the Internet. Digital technology has invaded every part of our lives and therefore needs to be a central part of every marketing strategy. This was never more evident than at the 2010 IAB MIXX Conference in New York City last week. I, along with my colleague, [...]
Social Media for the Middle-Aged Executive
A guide for execs on how to stay relevant in this social media-filled world.
With Betty White set to host Saturday Night Live (thanks in large part to Facebook), I recently saw an article that was only half-joking when it suggested that “80 is the New 30.” I had a different perspective when, in the summer of 2009, we started what would become The Middle-Aged Executive’s Guide to Social [...]