Welcome to Cause Marketing 2.0. It has been awhile since I’ve been contacted via phone to donate to a cause. I also receive far fewer direct mail pieces asking me to be a local volunteer and help champion a cause than I remember my parents receiving. Perhaps it’s because I haven’t lived in the same apartment [...]
The irony is that the topic being argued over is probably not visible to those to whom it matters most. The first shot was fired this morning when a few of the IR professionals on Twitter started sharing a Brunswick Group news release and presentation that reported the results of an online survey of about 500 [...]
We’ve all heard the impressive statistics about women and the online world. Women are the majority of internet usage now – 53% The fastest growing group on Facebook is women. Women who are on the internet trust the internet information more than other sources I attended BlogHer ’09 in Chicago and the focus of this conference [...]
The simple truth of business with consumer products, and most other industries, is that market share is always up for grabs. No matter what shape the economy is in, there’s always a competitor waiting to take a sizeable chunk of the market share and shelf space your sales and marketing team has worked so hard [...]
Old School vs. New School PR
Embracing change while we brush up on public relations basics.
As we continue to sink deeper into this strong economic downturn, companies and families alike work hard to stay within their budgets. Layoffs are popping up in all directions. Luxuries are out of style, and bargains are becoming trendy again. So as we embark upon this rugged professional climate, full of bear markets and rising [...]
If you’re a fan of Twitter, the unique one-to-many microblogging service, then you know that Twitter people (aka Tweeple) are fond of lists. There are lists of journalists on Twitter, lists of Twitter-related resources, even lists of Twitter users in particular geographic areas, like central Ohio. Here’s a list we love of Twitter users in Columbus representing restaurants, [...]
Blogs can be a great launching pad for social media contests and campaigns. To demonstrate this, here’s information about a new Twitter contest we’re launching for our client, Morton’s The Steakhouse Columbus (@Mortons_Cols on Twitter) for Valentine’s Day. This is more than just a contest – it’s a way for you to win a dream Valentine’s Day package [...]
Committing to Commit in 2009
Inspiration for sharing ideas, opinions and epiphanies It's December 31, 2008. Almost 3pm. Almost time to go. My office is relatively clean and organized. The to-do list has been done. Despite a productive holiday workday, I can't help but regret the fact that I have lacked in being able to generate interesting, thought-provoking posts for our Agency blog. I was doing my daily reading when I came across a post by famed blogger Chris Brogan. He is, in my humble opinion, one of the mavericks (needed to get this word in one more time this year) and gurus among the many social media zealots. Anyway...his most recent post , reignited my desire to raise my voice, pass along interesting info and pose a question or two in 2009. I won't list all 27 secrets. You can do that on your own. I will say that the one point that is most important in my mind is #5.27 Blogging Secrets to Power Your Community Write something useful for people. An initial list of ideas that I will commit to writing about in 2009 include, but are not limited to: The Evolving Friendship between Web and Mobile Rise of the Engaged TV Viewer The Relationship Between Media and....Media Twitter for Rest of Us (aka tools for the non-social media maven) But you know....it's not about me. What do YOU want to read about in 2009? Curious minds and writers want to know.... Happy New Year!!!!
Recently we teamed up with our friends at Webbed Marketing to present a free webinar about using Twitter for business. It was well attended and we got great feedback afterward, so we’re sure to partner on more webinars in the future. Using Twitter for Business Webinar View SlideShare presentation or Upload your own. (tags: media social) In [...]
When staid, mainstream publications like The New York Times started aggressively using the microblogging service Twitter, clearly it became a tool PR pros need to be using — especially those of us old enough to remember the thrill of sending our first faxes back in the ‘80s. Twitter references abound in the Gray Lady over the [...]