Unexpected Uses for Marketing Automation

It's Not Just for B2B Lead Generation Anymore

Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]

Win the Attention of Today’s Connected Teen

Social Media Tips for Higher Education Marketers

Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]

Avoiding Common Google Analytics Oversights

Customizing Your Website Data Tracking

According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]