Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
Far too frequently companies fail to see the enormous asset they have available in their own data. A study by Adobe revealed that companies that take a data-driven approach to marketing had a conversion rate that was almost 10 times higher than less data-driven companies. The opportunity to use your site’s data for making data-driven […]
It is no secret that LinkedIn is a powerful tool for B2B social marketing. In fact, according to the Content Marketing Institute, 94% of B2B marketers use LinkedIn to distribute content and believe it is the most effective of any social marketing platform. This belief is not unfounded; the 2015 B2B Buyers Survey Report revealed […]
Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]
Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.
He was less than remarkable at birth, a bay foal with a faint star born on Groundhog Day – one of thousands of Thoroughbreds foaled in Lexington’s Bluegrass Region in 2012. Although his sire had surged to second place in the 2009 Kentucky Derby, the colt’s dam was nondescript. She was purchased for a modest […]
By Kellie Harrington and Ashleigh Mavros In our previous post, we shared some of the latest changes to Facebook, Instagram and Snapchat. Part Two focuses on updates to Pinterest, Twitter, Meerkat and Periscope.
According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]
At this year’s Content Marketing World 2015 Hospitals Lab, Ahava Leibtag, President of Aha Media Group in Washington D.C., spoke on the topic of healthcare content. While the main focus of the conference was how to craft and share content, the Hospitals Lab asked us to take a step back and think about who is reading your […]
Get real. That was my takeaway from a day at Content Marketing World 2015 spent with dozens of communicators who work in higher education. Authenticity was the buzzword. It’s the glue that bonds people to brands. There was great dialogue about how colleges and universities can connect with their target audiences, and there are many […]