Developing an integrated marketing and communication campaign can be a challenge. When we’re told to abandon our traditional mindset, many will not breach this inner circle where decisions take place and evolutionary thinking begins.
By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]
Fahlgren Mortine is a global agency. 72 partners. 115 offices. 1,854 staff. You may look at the agency page of the Fahlgren Mortine website and note that our company headquarters is in Columbus, Ohio. But, our location map does not do our capabilities justice.
Business leaders and marketers generally understand the power of a strong brand for B2C companies. It makes sense that the collective sum of experiences will lead a customer’s decision to purchase everything from shampoo to a new car.
The doom and gloom: If you have indulged in any of the #mobilegeddon hype you may have seen dramatically foreboding predictions including: plummeting search rankings, crashing organic traffic, loss of market share and even the threat of disappearing from Google altogether.
When the Akron Aeros, AA minor league affiliate of the Cleveland Indians, changed its name to the Akron Rubber Ducks in 2014, I thought maybe the team had slid a little too far to the left in the minor league baseball silliness scale (which until now existed only in my head).
It has been an eventful awards season for Fahlgren Mortine. Just last week, we shared that we took home seven Ohio Interactive Awards, including Interactive Agency of the Year. I’m pleased to share we have even more to be proud of, including numerous PRSA PRisms (including a Best in Show), SABRE finalists and a PRSA […]
Most agencies and creative departments would emphatically say NO. Fahlgren Mortine has been committed to breaking down expected barriers within marketing and communications for decades. How we partner with clients in our creative development process is no different.
At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]
Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]