Responding to a Competitor’s Successful Content Marketing Program

Four Steps for Taking Back the Conversation

Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]

Satisfying Satisfaction Survey Results

Clients Share Feedback in Annual Satisfaction Survey

We’re hired to make a difference. Clients don’t come to marketing and communications agencies looking for pulseless thinkers, writers and creators. They want energy. They want big. They want bold. They want differentiating. They want to know what we’re thinking about them, their competitors and their industry. And how do we know all this? Because […]

Someone Said “Get Involved.” Now What?

How to Join Young Professional Organizations to Promote your Career, Company and Clients

A few years ago if someone said I should “get involved” I would have immediately imagined awkwardly shuffling around a room of strangers and making dreaded small talk. Worse, they might have called it “networking.” Why do I need to get involved? I work hard, have an active social life and I volunteer. I didn’t […]