Unlocking the Simplicity of Marketing Automation

10 Best Practices for Marketing Automation Technologists

Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]

Gaining a New Perspective

An Intern's Point of View

“Take a walk in someone else’s shoes.” This is a phrase we hear often. It is especially relevant for communication practitioners who step into the metaphorical shoes of their client in order to understand their point of view. It’s also used to see through the lens of a target audience to identify the best approach […]

Think Outside the Sponsored-Post Box

Creative Partnership Ideas for Online Influencer Marketing

Consumers have always looked to fellow consumers for insights around their interests, but today, this influence is happening digitally. They’re drawn to emotionally moving or entertainingly hilarious content from social media personalities, YouTube stars and bloggers who share personal anecdotes from their lives. As brands look to connect with consumers, partnerships with trusted online influencers […]

Engage and Nurture Specifiers

Reach This Influential Audience Via Education and Good Writing

One of the nuances of working in the business-to-business marketing and communications world is the need to engage with specifiers such as engineers, architects and interior designers. Although channels for reaching specifiers have changed significantly, one thing hasn’t changed – as a group, specifiers have two seemingly contradictory traits in common: They are lifelong learners […]

Individualization in the Online World

The Most Important Word in the Digital Language

Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]