Upfronts: Presenting the Best and Brightest of the New TV Season

For Media Professionals, It’s the Most Wonderful Time of the Year!

By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer   Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]

And The Winner Is…

Recent Award Wins From Across the Agency

It has been an eventful awards season for Fahlgren Mortine. Just last week, we shared that we took home seven Ohio Interactive Awards, including Interactive Agency of the Year. I’m pleased to share we have even more to be proud of, including numerous PRSA PRisms (including a Best in Show), SABRE finalists and a PRSA […]

Integration is Delivering Results in Digital

Fahlgren Mortine Brings Home Seven Ohio Interactive Awards

At Fahlgren Mortine, we love receiving awards that recognize the commitment and integrated thinking that consistently delivers great work in partnership with our clients. But what we love even more is when we are recognized for work that falls outside of the agency’s traditional marketing and communications roots and highlights where we are today. We […]

Responding to a Competitor’s Successful Content Marketing Program

Four Steps for Taking Back the Conversation

Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]