A brand is not a company. It is also not a person. Yet it is often judged as both or either, but rarely neither. Well-managed brands understand this fine line, and can act accordingly in most circumstances, confident in a space uniquely theirs, humanistic but theoretical enough for us to find new ways to relate […]
By Beth Whelley and Paul Vetter We don’t usually comment on daytime TV in this space, but today we’ll make an exception. Tuesday on “Live with Kelly and Michael,” Kelly Ripa returned from a self-imposed exile after learning she was among the last to know that her co-host Michael Strahan was leaving the show to […]
“Oh, my aching back!” “Boy is my neck stiff!” If you’ve ever uttered these words (and who hasn’t), you are a victim of the effects of poor posture. Your mother and teachers knew that sitting up straight is important. What they may not have known was how proper posture can positively impact productivity.
One of the nuances of working in the business-to-business marketing and communications world is the need to engage with specifiers such as engineers, architects and interior designers. Although channels for reaching specifiers have changed significantly, one thing hasn’t changed – as a group, specifiers have two seemingly contradictory traits in common: They are lifelong learners […]
It’s here. The day has finally come when your agency’s creative team is going to present concepts for your next big campaign. You can barely contain your excitement. You hold your breath as each concept is shared. And when it’s over… meh. You’re thinking, “That’s it?” It all seems… you’re not quite sure… off the […]
Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]
A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.” — Lee Odden, CEO of TopRank Marketing and editor of Online Marketing Blog
This seems like a rather elementary topic when it comes to analytics and measurement, but the truth is it still comes up. Often. And it’s commonly a misunderstood metric.
Back in 1993, respected, retired news anchor, Walter Cronkite, said “America’s healthcare system is neither healthy, caring, nor a system.” One could argue the same sentiment holds true today in 2016. There is no arguing that healthcare in the United States has changed quite a bit in the past 23 years. In fact, the U.S. […]
I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]