Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
Historically, there has been a clear division between marketing communications and PR in the industrial sector and in the technology sector. Technology brands searched for PR professionals and agencies that understood the landscape, had the right relationships, and could move fast enough to capitalize on windows of opportunity measured in weeks or months. Industrial brands […]
2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
A few weeks ago, my college-age daughters told me my text messages were boring. They told me I needed a Bitmoji keyboard on my iPhone. I asked, “What is a Bitmoji keyboard and why do I need it?” They said, “Do you not know that super model Miranda Kerr and Snapchat CEO Evan Spiegel announced […]
When it comes to crisis, there are two kinds of companies: Those that have experienced a crisis, and those that are about to. In the course of business operations, crises take many forms, but some kind of challenge is inevitable. Then, once the trouble hits, you can see a different bifurcation: Those companies that are […]
Yellow school buses are picking up the neighborhood kids. Crowds start to fill high school stadiums on Friday evenings. And temperatures moderate from sizzling to simply warm. That’s right – it’s annual planning and budgeting season for marketers across the land.
As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]