Timelines. We love to hate them and hate to love them. All of us in the agency world are asked to complete projects with tight timelines. And while we sincerely appreciate having the time for the proper care and nurturing of ideas, we work in a fast-paced industry where our thinking is our product and […]
A topic that comes up time and again in conversations with clients is the question of a brand spokesperson: When should the founder be the face of the brand and when does it make sense to look elsewhere for a spokesperson?
A few months ago, as part of the agency’s growing tourism practice, we were happy to announce that the Wyoming Office of Tourism had selected Fahlgren Mortine as its first public relations agency of record. Eager to begin our charge of promoting the “Forever West” state as a vacation destination to national media, one of […]
As one of Fahlgren Mortine’s internship coordinators, I can’t tell you how many students have told me they want to work for an agency once they graduate – and why wouldn’t they? Agencies provide young professionals a chance to experience many aspects of marketing and communications across diverse industries. Where else can you spend your […]
I’m about a month away from my one-year anniversary as a senior brand planner, and something that continues to stand out to me is that there’s considerable confusion throughout our industry about what a Brand Planner does. My colleagues and I may have more books on branding than Barnes & Noble and Amazon.com combined; yet, […]
It’s likely no surprise that eMarketer projects digital video advertising spending to increase from $3.8 Billion in 2013 to more than $11 billion in 2017. Video consumption is undoubtedly on the rise. But the Goldilocks-like questions many advertisers have within the digital video space are: Which videos are too long? Which videos are too short? […]
By: Amy Dawson Here we go again – the Monday morning water cooler buzz that didn’t start today but rather a couple weeks ago when advertisers started to give us a peek into what they’d be airing on the Super Bowl. While we weren’t totally taken by surprise, like the Seahawks’ Russell Wilson was when […]
The 2015 Oscars are about a month away, and as I familiarize myself with all the movies sent up for your consideration, I’m reminded how powerful a good story can be. Take for instance the two films leading the field this year for Academy Award nominations. One is a dark comedy about a down-and-out actor attempting […]
Our blog is where we reflect on common client questions and share surprising insights on the ever-changing marketing and communications landscape. Some of our most popular posts from 2014 are listed below. Check them out and be sure to check back often as we apply our ‘think wider’ approach to a variety of topics and […]
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.