Most business functions – product design, manufacturing, finance – have long used data-driven methods to continuously improve operations. But that level of quantified analysis has been elusive for marketers and communicators.
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
The most frequent topic of discussion in the sessions and the corridors at last week’s National Investor Relations Institute (NIRI) Annual Conference was activist investors. Attendees flocked to sessions about what to do when activists knock at your door, how to keep them from knocking at your door, and why companies aren’t better prepared for […]
Whether your marketing calendar starts on a fiscal year or the New Year, it’s never too early to start thinking about how to incorporate content marketing in your annual plans.
At first glance, the new Apple News curator app introduced at the recent Apple Worldwide Developers Conference sounds like an unalloyed positive from a public relations and media relations perspective. As envisioned, a story placement in, for example, the New York Times or Glamour or on CNN will have the potential to be exposed to a vast […]
The recent announcement that The Columbus Dispatch has been sold by the Wolfe family to a New York-based media group sent shock waves through the political and civic community in the state capital.
I watched my 33-month-old granddaughter play with the family collie, hop on her hobbyhorse and ride as though she were headed to Canada and shove nearly a ream of copy paper from her father’s desk before anyone could stop her. All of this was accomplished in under 90 seconds.
To kick off our content marketing blog series, we’re taking a deeper dive into native advertising. In our previous post, we defined native advertising as a form of advertising that follows the format, function and style of the user experience in which it’s placed. But what does a native ad look like?
Depending on your perspective, you may think content marketing is one more overhyped trend or the savior of marketing. The truth is probably in between.
I’m often surprised to observe that the only brands making headlines are the result of either significant investment, or significant error. Must the stakes be so high on branding as to limit the attempt to organizations with deep pockets?