What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
by Maggie Chan Director, Greater China Newell Public Relations Fahlgren Mortine works with global clients every day, and we greatly benefit from the expertise of our partners on the ground around the world. When we read about a law that’s about to take affect in China, we knew we – and our clients who […]
The first week of August may have marked a tipping point in the 60-year history of the television industry. You might call it, “Revenge of the Cord Cutters.” According to Bloomberg, broadcast media stocks, including Time Warner, Disney, Viacom, CBS and 21st Century Fox, saw $49 billion in stock market value wiped out in a […]
Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
By Anna Crabill & Kristen Tomins Working as an intern at Fahlgren Mortine is unlike anything either of us has ever experienced. Going into this internship, both of us were extremely intimidated at the thought of working in an agency. Because Fahlgren Mortine has a structured internship program, we’re getting real-world experience. You’re not treated […]
This morning I, along with several colleagues, had the opportunity to give our summer interns advice and ideas about interviewing and full-time jobs after graduation. Yes, I graduated when the classifieds in the newspaper were still the best way to quickly find out about open positions. I’ll leave it to you to determine how long […]
The marks of a successful employee communications campaign usually include milestones like leadership buy-in, program sign-ups, intranet traffic, improved morale and even attendance at events. Fahlgren Mortine was recently able to help a client achieve all of the typical measures of employee communications success, and much more. By the end of the program, employees lined up […]
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
Corporate investor relations officers (IROs) spend much of their time in conversations with very smart analysts and investors probing for insights that will help them decide whether to buy, sell or hold the company’s stock. To most public relations and communications professionals, that sounds intense. But you know what is more nerve-wracking for many IROs? […]