Super Bowl 50: Making the Most Of A Big Opportunity

Viewpoints from Creative, Planning and Engagement

Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]

Visual Storytelling Trends in 2016

What's New or the Same?

The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]

Marketing Automation in 2016

Usability and Integration Unlock Value

This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]