By the time that David Letterman ended his reign as a late night talk show leader, he had shared more than 4,600 top 10 lists. During his 30 years on television, the topics changed to reflect what was happening in politics, sports, current events and pop culture. He developed quite a fan following for his […]
By Melanie Bowles and Lesley Waldsmith Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:
Edward Richards was 27 and graduating from Yale with a master’s degree in chemical engineering. He would join the family business, marry his college sweetheart and move home to Tennessee. Edward didn’t count on the recession eroding the government contracts that comprised much of his family’s business. When the company closed, Edward responded by sending […]
Effective content marketing requires content. Lots of content. Content in any imaginable form for every available channel. It can be impossible for marketers to keep up with the constant need for content. But, what if you could create content that practically writes itself? What if you could create INTELLIGENT content? What? Isn’t all content inherently intelligent? The […]
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
I’ve been more excited about previous Content Marketing World events than I was this one. After attending the previous three years, I wasn’t sure the event had anything new to offer and, squeezed into an already shortened holiday week, it wasn’t coming at a particularly good time. But, even more so than in previous years, […]
A challenge for our growing tourism practice can be learning the various audiences destinations market to and how we, as communicators, convey experiences to media. Many of us have visited national parks, so we can easily refer to what that might be like, but some destinations, events and audiences are more niche.
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]