Putting the “Relations” Back in “Media Relations”

How the “Relations” Part Keeps Us Out of PR Spam’s Way

Readers of the New York Times know that in business, getting on the bad side of the Sunday Business section’s Haggler (aka David Segal) is never a good thing. His tagline, “helping aggrieved consumers for over a quarter of a decade,” is to be taken seriously, because if a company or an entire industry becomes […]

Fahlgren Mortine Blog Series, Council of PR Firms Critical Issues Forum, Part 4

Part Four: The Best Work Showcased

Is native advertising ethical? How about sustainable? How exactly do brands become publishers? Can marketers do comedy? These were some of the questions addressed at the Council of PR Firms Critical Issues Forum, Content Frenzy, held in New York City on October 24, 2013. This is part four of a four-part series on the event. […]

Fahlgren Mortine Blog Series, Council of PR Firms Critical Issues Forum, Part 3

Part Three: What Can We Learn From a Satirist

Is native advertising ethical? How about sustainable? How exactly do brands become publishers? Can marketers do comedy? These were some of the questions addressed at the Council of PR Firms Critical Issues Forum, Content Frenzy, held in New York City on October 24, 2013. This is part three of a four-part series on the event. […]

Fahlgren Mortine Blog Series, Council of PR Firms Critical Issues Forum, Part 2

Part Two: Buy, Rent, Hire or Build?

Is native advertising ethical? How about sustainable? How exactly do brands become publishers? Can marketers do comedy? These were some of the questions addressed at the Council of PR Firms Critical Issues Forum, Content Frenzy, held in New York City on October 24, 2013. This is part two of a four-part series on the event. […]

Facebook Envy

It’s Not Just You We all do it. We scroll through our Facebook news feed each day, combing through status updates and analyzing pictures of virtually everyone we know (ok, let’s be honest, maybe we actually only know some of them and some we have just met once or twice). Either way, whether it’s a […]

Re-Thinking the Process of the Pitch

4As and ANA Issue New Guidelines for Agency Selection Briefings The pitch. It could be the most exhilarating part of agency life, which may be why it’s the subject of much pop culture attention: AMC made a reality show specifically devoted to it; Mel Gibson found out “what women want” in the course of one, […]

Conquering the Five Obstacles to Creating Effective White Papers

A White Paper on White Papers from Fahlgren Mortine at Content Marketing World 2013 As part of our own ongoing agency learning and to stay ahead of industry trends, the Fahlgren Mortine team is excited to be a 2013 sponsor of Content Marketing Institute’s 2013 Content Marketing World, this Tuesday and Wednesday, Sept. 10-11, in Cleveland. The CMW […]