The luncheon celebration may have passed, but the excitement carries on through today. I couldn’t be prouder of our team and the great work our agency delivered on behalf of our clients in 2014, and that’s only exemplified by taking home more than ten Gold and Silver PRSA Rocks Awards from the annual Public Relations […]
“Best Place to Work” – HR’s coveted praise for a killer culture, meaningful work and valuable employee recognition, to name a few. This upcoming January, Fortune magazine will release its 2015 “100 Best Companies to Work For,” a powerhouse list of employers benchmarked against company leadership, career satisfaction, employee benefits and internal camaraderie. It’s the […]
Many times, we’ve been asked by our clients, “How do I get bloggers to write about my brand?” The answer isn’t always simple – especially if this is a new strategy for your brand or business. But, working with influencers is a great way to spread awareness about your brand and ultimately grow loyalty.
What is native advertising? Why should I use native advertising? How can I make native advertising work for my brand?
“The ear is the only true writer and the only true reader.” Robert Frost, poet Pulitzer Prize winning journalist Don Murray raised a few eyebrows 25 years ago when he entered the Boston Globe newsroom during his first day as the newspaper’s writing coach and announced: “I can tell you the names of your three […]
A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]
“Questions don’t do the damage. Only the answers do.” – Sam Donaldson (retired anchor, ABC News) CEOs are used to being leaders and problem solvers. They reach that position through hard work and expertise in their field. And the best CEOs know what they don’t know and surround themselves with experts and counselors in those […]
We’re fortunate to work in an industry of great passion and pride. It makes inspiration easy to find and excitement gratuitous. But this is still hard work. There are tight timelines, heavy hurdles and long days. The truth is, for me, punching a clock isn’t satisfying. A guaranteed 5 o’clock departure sounds nice in theory, […]
I have officially experienced my first Fahlgren Mortine Halloween. Where to begin? All associates were encouraged to dress as themes by department and my area was deemed the heart of the jungle. After a brief discussion it was decided that I would dress as a giraffe. Unfortunately, I put off getting my costume until the […]
As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]