Workplace Musings from an HR Pro

Authenticity is the Driving Force Behind a Best Place to Work Culture

“Best Place to Work” – HR’s coveted praise for a killer culture, meaningful work and valuable employee recognition, to name a few. This upcoming January, Fortune magazine will release its 2015 “100 Best Companies to Work For,” a powerhouse list of employers benchmarked against company leadership, career satisfaction, employee benefits and internal camaraderie. It’s the […]

Considering Marketing Automation for Your B2B Company?

5 Important Steps before Taking the Plunge

A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]

Your CEO Said What?

Why CEOs Need to Tell Stories, Answer Questions and Use Smaller Words.

“Questions don’t do the damage. Only the answers do.” – Sam Donaldson (retired anchor, ABC News) CEOs are used to being leaders and problem solvers. They reach that position through hard work and expertise in their field. And the best CEOs know what they don’t know and surround themselves with experts and counselors in those […]

A Branding & Marketing Genius

Ohio Elections Have Become A "Treat" for Republicans Thanks to Some "Tricks" Learned from Gov. James A. Rhodes

As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]