Win, Place, Best of Show

Fahlgren Mortine Earns Best of Show Honors at the Dayton PRSA PRism Awards

All of the racing around we did to finalize our entries for the Dayton Public Relations Society of America (PRSA) PRism Awards paid off last week as we completed our trifecta of Ohio PRSA Best of Show winnings. After taking top honors at Cincinnati and Columbus PRSA recognition events, Fahlgren Mortine and its client, TourismOhio, accepted the Best of Show trophy at the derby-themed awards event hosted by the Dayton Area Chapter of PRSA. In addition to the Best of Show award, we also earned PRism awards for our clients from Emerson Climate Technologies, Standard Register, Hyatt Regency Cincinnati, Crown Equipment, Elmer’s Early Learners, McDonald’s Restaurants of the Miami Valley and Miller Valentine.

When you are on a hot streak, everyone starts to look to you for tips on picking a winner. After winning awards locally and nationally with our clients, our stable of experts has a tip sheet they are willing to share:

Put your horse in the right race.
Be strategic when thinking about which awards programs and which categories to enter your work. Projects don’t always neatly fit into the definitions set up by the award organizers. Identifying the best category to showcase your work is often the first important step to writing a winning award entry.

Study the racetrack before putting down money to enter your horse.
Many awards programs have complicated sets of instructions for making your entry. Study the rules carefully; one mistake could cause you to be scratched from the contest.

Train your thoroughbred to be a racer.
It is never too early to be thinking about future award entries. As you are planning and executing programs, be sure to save key documents, plans, images and results in a folder, so they are ready when you are on deadline to compile an entry.

Invest in good bloodlines.
Research, planning, execution and results aren’t measures just invented for awards programs; they should make up the foundation of every communications program you execute.

By following this process, you are much more likely to find yourself in the winner’s circle surrounded by roses.

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