Fahlgren Mortine Rocks at PRSA Cleveland Rocks Awards 2015

Agency Takes Home 12 Awards Plus "Judges' Choice" and "Best of Show"

We are proud to share that Fahlgren Mortine rocked this year’s Cleveland PRSA Rocks Awards. Besides taking home 12 awards across multiple categories, we proudly walked away with both the “Judges’ Choice” and the “Best of Show” awards. We are fortunate to work with world class brands and incredible client partners, and take great pride in delivering […]

Marketing Higher Education to Hispanics

It's About Cultural Insights More Than Language

As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]

Unexpected Uses for Marketing Automation

It's Not Just for B2B Lead Generation Anymore

Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]

Win the Attention of Today’s Connected Teen

Social Media Tips for Higher Education Marketers

Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]