Workplace culture is highly valued at Fahlgren Mortine and Turner PR. In Part II of this quarter’s Q&A series, Christine Turner shares her thoughts about the importance of culture. Neil Mortine’s opinions on the same topic were captured in an earlier post.
Since the birth of coupons in the 1990s, customers have been frantic about having one in order to avail deals and discounts and buy products at a lower price. But with the advent of the internet and social media, department stores started to adapt and make these coupons accessible online. Now, you have the Internet […]
When we were Teens, nobody but NOBODY could get through to us. Eat this. Wear that. Shouldn’t you be STUDYING? You should be friends with him and NOT with her. All those judgmental opinions thrown at us like 95-mph fastballs, one after another. They were positioned as “helpful suggestions” on how to properly live our […]
We are proud to share that Fahlgren Mortine rocked this year’s Cleveland PRSA Rocks Awards. Besides taking home 12 awards across multiple categories, we proudly walked away with both the “Judges’ Choice” and the “Best of Show” awards. We are fortunate to work with world class brands and incredible client partners, and take great pride in delivering […]
As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]
Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
Far too frequently companies fail to see the enormous asset they have available in their own data. A study by Adobe revealed that companies that take a data-driven approach to marketing had a conversion rate that was almost 10 times higher than less data-driven companies. The opportunity to use your site’s data for making data-driven […]
It is no secret that LinkedIn is a powerful tool for B2B social marketing. In fact, according to the Content Marketing Institute, 94% of B2B marketers use LinkedIn to distribute content and believe it is the most effective of any social marketing platform. This belief is not unfounded; the 2015 B2B Buyers Survey Report revealed […]
Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]
Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.