An Inside Look at a Recent Client Immersion Trip
A few months ago, as part of the agency’s growing tourism practice, we were happy to announce that the Wyoming Office of Tourism had selected Fahlgren Mortine as its first public relations agency of record. Eager to begin our charge of promoting the “Forever West” state as a vacation destination to national media, one of the first items on our agenda was a team immersion trip to explore a sampling of what Wyoming has to offer.
Immersion trips, for us, are opportunities to experience destinations just as any typical traveler might. They provide us with the insight and opportunities to see things first-hand, bringing a level of authenticity and knowledge when pitching media, reaching out to in-state partners and achieving other goals for the destination as our work evolves.
Here are just a few of the only-in-Wyoming experiences we were treated to:
- World-class skiing at Jackson Hole Mountain Resort: I was excited to be in knee-deep powder, two of our team members took their first ski lessons and another rode the iconic aerial tram to the top of Rendezvous Mountain for a “top-of-the-world” waffle from Corbet’s Cabin.
- Exploring Jackson and Wilson: One thing I was surprised to learn was Jackson, and its neighboring town Wilson, have more to offer for those not hitting the slopes. We had fun exploring multiple art galleries, shops and cafes featuring local artisans and the National Museum of Wildlife Art.
- Winter in Yellowstone National Park: For three days, we explored the world’s first national park with guided snowcoach tours (with a brief stop at Grand Teton National Park to stare in awe at the shoulder-high snow and majestic mountain peaks). Yellowstone receives the majority of its 3 million annual visitors in the summer, so to be in the park in mid-January was surreal, to say the least. In addition to spotting some of the park’s largest mammals (moose, elk and bison), we watched Old Faithful erupt at sunrise from the Upper Geyser Basin in sub-zero temperatures.
I could go on (and on, as my friends can attest) about this incredible trip; however, I learned that trips like this are essential to anyone promoting a destination. I left feeling empowered and attached to the place I’m constantly writing about and pitching; a feeling not accessible via a book or images, but real experiences.
At Fahlgren Mortine, we work with more than 100 clients in more than a dozen industries. So while not all “immersions” take place in destinations, we are committed to learning our clients’ industries however possible – industry trade shows, annual meetings, factory tours and more. They give us the ability to connect and educate with audiences and to bring creative solutions to the table.