Avoiding Common Google Analytics Oversights

Customizing Your Website Data Tracking

According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]

Communicating With Stakeholders During a Crisis

Considerations for Including Mainstream Media in Crisis Communication Planning

The increasing use of social media by companies to communicate directly to employees, clients and customers during a crisis should be applauded. Being open and transparent to those key constituencies via social media may help a beleaguered company recover from a serious situation and perhaps help avoid a disaster. It may not in other instances […]

Communicating Sustainability Sustainably

Should a Rising Greenwashing Tide Sink All Sustainable Boats?

Part I of a series of blog posts on communicating sustainability. Big consumer companies—whether as heroes or villains—tend to occupy the sustainability spotlight. Yet, organizations of all sizes and stripes are or will be affected by the many issues, challenges and perspectives regarding sustainability. Business value can be gained by operating sustainably, employees want to […]