Effective content marketing requires content. Lots of content. Content in any imaginable form for every available channel. It can be impossible for marketers to keep up with the constant need for content. But, what if you could create content that practically writes itself? What if you could create INTELLIGENT content? What? Isn’t all content inherently intelligent? The […]
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
I’ve been more excited about previous Content Marketing World events than I was this one. After attending the previous three years, I wasn’t sure the event had anything new to offer and, squeezed into an already shortened holiday week, it wasn’t coming at a particularly good time. But, even more so than in previous years, […]
A challenge for our growing tourism practice can be learning the various audiences destinations market to and how we, as communicators, convey experiences to media. Many of us have visited national parks, so we can easily refer to what that might be like, but some destinations, events and audiences are more niche.
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]
What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
by Maggie Chan Director, Greater China Newell Public Relations Fahlgren Mortine works with global clients every day, and we greatly benefit from the expertise of our partners on the ground around the world. When we read about a law that’s about to take affect in China, we knew we – and our clients who […]