2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
A few weeks ago, my college-age daughters told me my text messages were boring. They told me I needed a Bitmoji keyboard on my iPhone. I asked, “What is a Bitmoji keyboard and why do I need it?” They said, “Do you not know that super model Miranda Kerr and Snapchat CEO Evan Spiegel announced […]
When it comes to crisis, there are two kinds of companies: Those that have experienced a crisis, and those that are about to. In the course of business operations, crises take many forms, but some kind of challenge is inevitable. Then, once the trouble hits, you can see a different bifurcation: Those companies that are […]
Yellow school buses are picking up the neighborhood kids. Crowds start to fill high school stadiums on Friday evenings. And temperatures moderate from sizzling to simply warm. That’s right – it’s annual planning and budgeting season for marketers across the land.
As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]
The sixth annual Content Marketing World event was held in Cleveland on September 8-9, 2016, the first since the host Content Marketing Institute was acquired by UBM. While it’s still early, there was no sign that acquisition has diminished the CMI team’s passion or attention to detail. And, unlike last year, when Cleveland was in […]
Millennials have surpassed Baby Boomers to become the nation’s largest living generation at an estimated 80 million people. And with an estimated purchasing power of $200 billion annually by 2017, and $10 trillion over their lifetimes in the U.S. alone, they have become one of the most powerful buying groups in today’s market. Not only is it […]
Successful B2B agency professionals dig in to understand the client and what drives the client’s customer to purchase. Over the last 15 years I’ve experienced everything from tearing down a refrigeration compressor to pulling on a pair of boots and a hard hat for a tour on how cement is made. These hands-on experiences helped […]