Fuel for Thought

Planning for a Successful Brainstorm

In my last post I shared three simple guidelines for a successful brainstorm: Generate Heat, Pump Oxygen into the Room and Fuel for Thought. In this post, we’re going to take a deeper look at the concept of Fuel for Thought and discuss how proper planning can allow you to generate bigger, bolder ideas as a group. Though […]

Celebrate the Journey

Reflections From the 2017 SABRE Awards

The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]

Never Let Go

Simple Tips to Re-Engage With Prospects

As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]

Look the Other Way

Five Tips for Customer-Centric Marketing

Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]