The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]
Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
Developing an integrated marketing and communication campaign can be a challenge. When we’re told to abandon our traditional mindset, many will not breach this inner circle where decisions take place and evolutionary thinking begins.
We’re hired to make a difference. Clients don’t come to marketing and communications agencies looking for pulseless thinkers, writers and creators. They want energy. They want big. They want bold. They want differentiating. They want to know what we’re thinking about them, their competitors and their industry. And how do we know all this? Because […]
Two perspectives, same quandary. Glass half-full perspective: Marketers have more ways to engage their audiences today than ever before. Glass half-empty perspective: Marketers have more ways to engage their audiences today than ever before.
The likelihood of selling a $30,000 piece of industrial equipment because of a tweet is as low as winning the lottery. The chances aren’t higher with a Facebook post or a Pinterest pin. They may be slightly better with a YouTube video. And, perhaps they are a tinge higher with a LinkedIn discussion. So, does […]
You did it. You survived college and earned your first professional job. Tomorrow is your first day at the marketing and communications firm you set your eye on during your sophomore year of college. This. Is. Happening. Now what?