The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]
Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
Developing an integrated marketing and communication campaign can be a challenge. When we’re told to abandon our traditional mindset, many will not breach this inner circle where decisions take place and evolutionary thinking begins.
We’re hired to make a difference. Clients don’t come to marketing and communications agencies looking for pulseless thinkers, writers and creators. They want energy. They want big. They want bold. They want differentiating. They want to know what we’re thinking about them, their competitors and their industry. And how do we know all this? Because […]
Two perspectives, same quandary. Glass half-full perspective: Marketers have more ways to engage their audiences today than ever before. Glass half-empty perspective: Marketers have more ways to engage their audiences today than ever before.
The likelihood of selling a $30,000 piece of industrial equipment because of a tweet is as low as winning the lottery. The chances aren’t higher with a Facebook post or a Pinterest pin. They may be slightly better with a YouTube video. And, perhaps they are a tinge higher with a LinkedIn discussion. So, does […]
You did it. You survived college and earned your first professional job. Tomorrow is your first day at the marketing and communications firm you set your eye on during your sophomore year of college. This. Is. Happening. Now what?
Why We Win Every Day I’m writing from the Grand Hyatt in New York City, where the 2012 PR Week Awards concluded last night. Fahlgren Mortine was recognized as one of five national finalists for “Agency of the Year” in our revenue category. And, I am beyond proud to report that my colleague and senior […]
Fahlgren Mortine Takes Home a Dozen PRSA Awards at Cleveland Rocks The cast and crew of Fahlgren Mortine’s Cleveland office may not include Betty White or Valerie Bertinelli, but they sure are “Hot in Cleveland” these days! I’m proud to report that Fahlgren Mortine was one of the most recognized companies today at the annual […]
Integrated Programs Recognized in NYC Bryan Haviland, our chief officer of operations, and I had the pleasure yesterday of representing Fahlgren Mortine at the PR News Digital PR Awards luncheon in New York City. At the event, three Fahlgren Mortine entries were recognized as national finalists among some of the biggest brands in business and marketing. According to […]