By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
By Beth Whelley and Paul Vetter We don’t usually comment on daytime TV in this space, but today we’ll make an exception. Tuesday on “Live with Kelly and Michael,” Kelly Ripa returned from a self-imposed exile after learning she was among the last to know that her co-host Michael Strahan was leaving the show to […]
Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]
By Melissa Carney and Megan Emerick Social media seems to change everyday, so much so it is hard to even imagine what we could see coming into play this year. While we know there will be new opportunities, there will also be further development and strides within existing elements in the social space. Here are […]
By Kellie Harrington and Ashleigh Mavros In our previous post, we shared some of the latest changes to Facebook, Instagram and Snapchat. Part Two focuses on updates to Pinterest, Twitter, Meerkat and Periscope.
By Melanie Bowles and Lesley Waldsmith Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]
by Maggie Chan Director, Greater China Newell Public Relations Fahlgren Mortine works with global clients every day, and we greatly benefit from the expertise of our partners on the ground around the world. When we read about a law that’s about to take affect in China, we knew we – and our clients who […]
By Anna Crabill & Kristen Tomins Working as an intern at Fahlgren Mortine is unlike anything either of us has ever experienced. Going into this internship, both of us were extremely intimidated at the thought of working in an agency. Because Fahlgren Mortine has a structured internship program, we’re getting real-world experience. You’re not treated […]