One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
The answer to the first question is “it depends” and the second answer is “not necessarily”. There are many different elements that go into a TV plan and they all influence the total number of purchased spots.
Every year, members of the Media Connections team make the trip to Detroit in May to attend the Upfronts, presentations where broadcast networks preview their new programming for the upcoming year. The presentations kick off a period of negotiation between the networks and agencies (and their clients), with the purpose of placing annual advertising for […]