Historically, there has been a clear division between marketing communications and PR in the industrial sector and in the technology sector. Technology brands searched for PR professionals and agencies that understood the landscape, had the right relationships, and could move fast enough to capitalize on windows of opportunity measured in weeks or months. Industrial brands […]
The sixth annual Content Marketing World event was held in Cleveland on September 8-9, 2016, the first since the host Content Marketing Institute was acquired by UBM. While it’s still early, there was no sign that acquisition has diminished the CMI team’s passion or attention to detail. And, unlike last year, when Cleveland was in […]
This is part one of our digital marketing predictions for 2016 series. Is content marketing finally ready to grow up? After years of steady growth in the number of content pieces created, the discipline itself has felt at times like a long-limbed teenager trying to get used to their body after a growth spurt: awkward and […]
I’ve been more excited about previous Content Marketing World events than I was this one. After attending the previous three years, I wasn’t sure the event had anything new to offer and, squeezed into an already shortened holiday week, it wasn’t coming at a particularly good time. But, even more so than in previous years, […]
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
Depending on your perspective, you may think content marketing is one more overhyped trend or the savior of marketing. The truth is probably in between.
When the Akron Aeros, AA minor league affiliate of the Cleveland Indians, changed its name to the Akron Rubber Ducks in 2014, I thought maybe the team had slid a little too far to the left in the minor league baseball silliness scale (which until now existed only in my head).
Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.
Two intense days of high-energy keynotes and well-researched and presented breakouts can leave your head swimming. So much to process, so much to learn. That’s the feeling the five members of the Fahlgren Mortine team had after experiencing Content Marketing World 2014 earlier this week. The event organizers at the Content Marketing Institute continue to […]