Last week I discussed a few ideas for planning a goal-driven booth that is anything but typical, and I shared a few examples of successful booths. As promised, here’s more about having a plan in place and executing an event marketing experience beyond the four walls of your booth.
This is part one of a two-part series. By definition, effective event marketing should be an opportunity for your audience to experience your brand. However, if you have ever attended a trade show, fair or sporting event with exhibitors, you know that often the focus at a booth becomes the free swag. So how […]