To kick off our content marketing blog series, we’re taking a deeper dive into native advertising. In our previous post, we defined native advertising as a form of advertising that follows the format, function and style of the user experience in which it’s placed. But what does a native ad look like?
If you’re active in any way on social media, you’ve probably seen dozens if not hundreds of posts of people issuing or taking the ALS Ice Bucket Challenge. Not only are ordinary people taking the challenge, hundreds of celebrities have joined in including the entire crew from the Today Show, Roger Goodell, and my personal […]