It’s that time of year again when we all cross our fingers that Leo finally wins an Oscar. It’s also that time of year when brands try to engage with trending hashtags during award shows. However, as social media further embeds itself within marketing programs, marketers must understand the risk vs. the reward, or in […]
What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.