Improv is most commonly thought of as a comedy incubator, the starting point for future great comic stars like Tina Fey, Will Ferrell and Keegan Michael Key. But the principles of improv are also being adopted for business training and I believe that some of the best aspects of improv like being flexible, really listening […]
Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
The marks of a successful employee communications campaign usually include milestones like leadership buy-in, program sign-ups, intranet traffic, improved morale and even attendance at events. Fahlgren Mortine was recently able to help a client achieve all of the typical measures of employee communications success, and much more. By the end of the program, employees lined up […]
Whether your marketing calendar starts on a fiscal year or the New Year, it’s never too early to start thinking about how to incorporate content marketing in your annual plans.
In conference rooms across the country, corporate marketers and their agency partners are struggling to develop plans and generate content that will drive results for their businesses. And very rarely do their internal clients in engineering, sales and management come to them and say, “What we need is more emotion and more suspense in our […]
All of the racing around we did to finalize our entries for the Dayton Public Relations Society of America (PRSA) PRism Awards paid off last week as we completed our trifecta of Ohio PRSA Best of Show winnings. After taking top honors at Cincinnati and Columbus PRSA recognition events, Fahlgren Mortine and its client, TourismOhio, […]
Great ideas for seasonal promotions can be found almost anywhere As the year winds down, now is a good time to look at the calendar and think about how major events can positively affect your media pitches and promotions in the coming year. Many organizations do this, but I find that the exercise tends to […]