Formula for Content Marketing Success

Develop a Strategy + Tell People + Write it Down = Strong Foundation for Success

As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]

Are Viral Videos an Art or a Science?

Four Best Practices For Creating Compelling Video Content

Since 2005 when the first YouTube clip, a short SNL skit, went viral and collected more than five million views, marketers have been trying to identify the formula to recreate similar serendipitous moments for their brands. And now, after nearly 10 years of wrestling with this subject, I’d like to think we’re all a little […]