Business leaders and marketers generally understand the power of a strong brand for B2C companies. It makes sense that the collective sum of experiences will lead a customer’s decision to purchase everything from shampoo to a new car.
In the not-so-distant past, but a social media eon ago, the hashtag served a singular purpose on a singular social network. Twitter users could use the hashtag symbol (#) before any relevant keyword or phrase to categorize their Tweets and help them appear in a Twitter search. By clicking on any hashtagged word, Twitter users […]
I recently had the privilege of representing Fahlgren Mortine at the 2014 IPREX Global Leadership Conference in Boston. This annual event focused on digital topics that are highly relevant to the work we do as marketing and communication professionals every day including, inbound marketing, content strategy, B2B communication, public relations and social measurement. It was […]