Creative Briefs: One Part Information, Two Parts Inspiration

Why Strong Creative Requires a Strong Creative Brief

It’s a much debated and ever-evolving element of the advertising world:  the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]